Senior Assistant Director of Communications & Marketing

Appalachian State University

United States, North Carolina, Boone

287 Rivers Street (Show on map)

Nov 19, 2024

Request to Recruit

Position Title	Senior Assistant Director of Communications & Marketing
Location	Boone, NC
Faculty Rank	No
Provide Rank
Position Number	080611
Department	Office of Student Financial Aid & University Scholarships - 240500

Position Summary Information

Minimum Qualifications	A Bachelor's degree is required from an accredited college or university, as well as one year of general administrative experience involving public contact in a higher education setting. Strong customer service skills, as well as excellent oral and written communication skills, are a must. A highly organized individual able to multitask and who is detail oriented is vital to being successful in this role.
License/Certification Required
Preferred Qualifications	Familiarity with CRM Solutions and Relational Databases is a plus. Masters Degree preferred but not required.
Essential Duties and Responsibilities	Manage communication campaigns, plans, workflows, and related tasks in order to achieve enrollment goals. Work with Financial Aid and University Scholarships as well as Enrollment Management to identify and address communication needs in a timely and efficient manner. Conduct annual communications and media audits to keep communications relevant, upbeat, and timely. Create and/or update all recruitment and informational materials for open houses, recruitment events, pop-up workshops, FAFSA nights and other outreach events. Write compelling and effective messaging to encourage completion of requirements and timely disbursement of all financial aid and scholarship funds. . Create and edit email and communications including annual reviews and updates to all standard communications. Manage basic updates to web pages and online platforms. Assist in social media strategies. Manage Ocelot Chat Bot, Scala and other digital signage to provide App State-customized and branded information while keeping the information provided currently, timely, accessible, and fun. Provide data and analytical information on success of email and text campaigns, phone traffic, etc. to gauge effectiveness and need. Other duties as assigned.
Type of Position	Full Time Position
Staff/Non-Faculty	Staff/Non-Faculty
Appointment Type	1.0
Work Schedule/Hours	Mon-Fri, 8:00 am - 5:00 pm eastern time; some night and weekend work required
Number of Hours Per Week	40
Number of Months Per Year	12
Mandatory Staff	No
Suggested Salary Range	$50,000 - $60,000
Physical Demands of Position	Typical physical demands of professional position within university office area.

Posting Details Information

Posting Date	10/10/2024
Closing Date
Open Until Filled	Yes
Evaluation of Applications Begins	10/14/2024
Proposed Date of Hire	11/01/2024
Special Instructions to Applicants	Please attach required documents: Cover Letter Resume List a minimum of 3 professional references in the application or attach a List of References with Contact Information
Search Chair Name	Sheila Burleson
Search Chair Email	burlesonst@appstate.edu
Quick Link	https://appstate.peopleadmin.com/postings/48369
Posting Number	201501514P