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Marketing and Sales Director

University of Georgia
retirement plan
United States, Georgia, Athens
Nov 09, 2024
Posting Details
Posting Details


Posting Number S12725P
Working Title Marketing and Sales Director
Department Libraries-UGA Press
About the University of Georgia
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
About the College/Unit/Department
Since its founding in 1938, the primary mission of the University of Georgia Press is to support and enhance the University's place as a major research institution by publishing both outstanding works of scholarship and literature by writers throughout the world and books of interest to general readers. The Press has been a member of the Association of University Presses since 1940 and is the oldest and largest book publisher in the state. The Press currently publishes 70 new books each year and has over 1,800 titles in print. The Press is also a founding partner of the New Georgia Encyclopedia, the state's award-winning online reference work on the people, places, events, and institutions of Georgia
College/Unit/Department website ugapress.org
Posting Type External
Retirement Plan TRS or ORP
Employment Type Employee
Benefits Eligibility Benefits Eligible
Full/Part time Full Time
Work Schedule
Additional Schedule Information
M-F, 8 hrs/day; some evening and weekend work required. Must be willing to work a flexible schedule to attend press events scheduled on evenings and weekends. Must be willing to travel locally, regionally, and nationally, as necessary, to make sales calls, meet with vendors, and attend select press conferences and trade shows.
Advertised Salary Commensurate with Experience
Posting Date 10/08/2024
Open until filled Yes
Closing Date
Proposed Starting Date 01/13/2025
Special Instructions to Applicants
Location of Vacancy Athens Area
EEO Policy Statement
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
USG Core Values Statement
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.
Position Information


Classification Title External Affairs Manager
FLSA Exempt
FTE 1.00
Minimum Qualifications
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications
A bachelor's degree and at least five (5) years of professional work experience in book marketing and/or sales with a scholarly, professional, or commercial publisher.
Position Summary
The Marketing and Sales Director is responsible for the success of the marketing and sales strategies supporting the University of Georgia Press publishing program. They direct all marketing and sales efforts, including domestic and international sales; publicity; advertising; exhibits; digital marketing; direct marketing; social media; and awards. A key member of the leadership team, they participate in organizational decisions, including publishing strategies, goal-setting, strategic planning, fundraising, and other work. The Marketing and Sales Director reports to the Director of the University of Georgia Press and manages a staff of four FTEs along with graduate assistants and student interns.
Since its founding in 1938, the primary mission of the University of Georgia Press is to support and enhance the University's place as a major research institution by publishing both outstanding works of scholarship and literature by writers throughout the world and books of interest to general readers. The Press has been a member of the Association of University Presses since 1940 and is the oldest and largest book publisher in the state. The Press currently publishes 70 new books each year and has over 1,800 titles in print. The Press is also a founding partner of the New Georgia Encyclopedia, the state's award-winning online reference work on the people, places, events, and institutions of Georgia
Knowledge, Skills, Abilities and/or Competencies


  • Adaptability: Works effectively in an environment in which the parameters may change daily; adjusts behavior to meet the needs of difference people and situations. Ability to think strategically about the rapidly evolving role of academic publishing. Demonstrated knowledge of both digital and print publishing.

  • Collaboration: Facilitates open and effective communication, cooperation, and teamwork within and outside of one's own team; respects the needs and contributions of others.

  • Collegiality: Being helpful, respectful, approachable, and team-oriented, building strong working relationships and a positive work environment.

  • Communication: Communicates effectively one-to-one, in small groups and in public speaking contexts; writes precise, well-organized emails, letters, and proposals while using appropriate vocabulary and grammar. Demonstrated ability to successfully negotiate contracts and licenses. Demonstrated success in developing effective marketing and sales programs for a range of scholarly, professional or commercial publications.

  • Computer proficiency: Successfully uses multiple software programs independently. May include Microsoft Office (PowerPoint, Word, Excel), email and web browsers, and publishing systems/databases. Proficiency with social media sites (Facebook, Twitter, Goodreads). Knowledge of sales reporting and analysis.

  • Efficiency/Dependability: Effectively performs duties and responsibilities; displays attention to detail; supports organizational policies; anticipates demands/pressures of assignments and adjusts accordingly.

  • Ethics and Integrity: Follows through on commitments; incorporates honesty, respect, and fairness in daily actions in accordance with the UGA Press's Code of Conduct.

  • Initiative: Exhibits energy and desire to achieve; sets ambitious goals and acts decisively; takes action that no one has requested to improve or enhance job results.

  • Judgment: Demonstrates logic, rationality, and objectivity; shows common sense; uses all available information to make educated decisions.

  • Meets Deadlines: Displays consistency and success in adhering to deadlines. Ability to manage multiple, deadline-driven projects simultaneously.

  • Organization: Plans, organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail; targets projects or initiatives that require special attention and focuses on key tasks when faced with limited time and/or resources. Skills in financial management and budgeting.

  • People Management: Sets clear expectations, reviewing progress, providing feedback and guidance, holding people accountable Excellent communicator, motivator, and team leader.

Physical Demands
Typical for office environment.
Is driving a responsibility of this position? No
Is this a Position of Trust? Yes
Does this position have operation, access, or control of financial resources? Yes
Does this position require a P-Card? No
Is having a P-Card an essential function of this position? No
Does this position have direct interaction or care of children under the age of 18 or direct patient care? No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No
Credit and P-Card policy
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.
Duties/Responsibilities


Duties/Responsibilities

  • Plan, communicate, and implement comprehensive sales and marketing strategies for backlist, current, and forthcoming press titles.
  • Recommend print runs, publication models, prices, and discounts for all new books, and communicate plans to press staff, series editors, and authors.
  • Develop positive author relationships through communication and coordination with acquisitions editors to strengthen Press's reputation and aid in author retention and recruitment.

Percentage of time 35


Duties/Responsibilities
Serve as sales manager:

  • Manage domestic and international sales representation.
  • Conduct biannual sales conferences and call on national accounts.
  • Engage regularly with distributor.
  • Manage ebook vendors and library aggregator strategy.
  • Identify and pursue special sales opportunities, including local and regional non-bookstore accounts.
  • Conduct annual backlist price and discount reviews and recommend pricing and discount changes. Provide sales analysis, including annual revenue forecasts and sales by subject area, channel, and territory.

Percentage of time 20


Duties/Responsibilities

  • Manage the marketing and sales department.
  • Hire, supervise, evaluate, and mentor staff members, graduate assistants, and student interns.
  • Conduct regular departmental meetings.

Percentage of time 20


Duties/Responsibilities

  • Work with press director and leadership team to create and implement short-term and long-term strategies for the press.
  • Monitor marketplace issues, new technologies, new sales channels, and trends in the performance of the list and individual titles and share findings and recommendations with Press staff.
  • Attend leadership team meetings.

Percentage of time 10


Duties/Responsibilities

  • Create and manage departmental budget, forecasting, and revenue and expense outcomes.
  • Provide guidance on print run and inventory decisions.

Percentage of time 10


Duties/Responsibilities

  • Provide support for and participate in press development activities and programs.
  • Maintains flexibility and awareness of changes and needs in the office and organization by assuming similar duties and responsibilities as assigned.

Percentage of time 5
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