Web Coordinator

This position will support SUNY Plattsburgh’s enrollment, retention, brand, and institutional marketing goals through compelling digital content and the ongoing management and improvement of the university’s web presence. As a member of the Marketing team, the Web Coordinator combines creative
writing, storytelling, web content management, and technical expertise to deliver engaging, audience-focused digital experiences. While the university website is a primary responsibility, the position also develops content for email, digital advertising, social media, landing pages, and other marketing initiatives, adapting messaging and calls to action for different audiences and stages of the student journey.
Reporting to the Associate Director of Web Strategy, the Web Coordinator collaborates with the Marketing team, faculty, staff, and campus content owners to develop, maintain, and optimize accessible, engaging, and on-brand web content. The position helps translate university programs, resources, and initiatives into clear, compelling messaging while supporting improvements in search visibility, navigation, usability, accessibility, content organization, and overall user experience. The Web Coordinator stays current with evolving web technologies, content strategies, and digital marketing best practices to strengthen the university’s digital presence.
The Department of Marketing team at SUNY Plattsburgh is the campus hub for communications, social media, digital engagement, storytelling, graphic design, and brand standards. Our work supports the Plattsburgh Next strategic plan as it aligns with the university’s identity, mission, and vision. We are a part of the Enrollment and Student Success division which supports a student’s entire collegiate experience from the point of admission through to graduation. We partner with students, faculty and staff to provide a network of opportunities and services that lead to student success. Collectively, the division of Enrollment and Student Success positively influences the health, safety and well-being of the student body. As SUNY Plattsburgh is an institution that delivers challenging and high-quality educational experiences to a diverse group of learners, the successful candidate must demonstrate an understanding of and sensitivity to diversity, inclusion, and equity-minded policies, programs and practices.

SUNY Plattsburgh is an AA/EEO/ADA/VEVRAA employer committed to excellence through diversity
and supporting an inclusive environment for all.