Manager, Experiential Marketing

Aquent is thrilled to partner with a trailblazing leader in the beauty retail industry to find a dynamic marketing professional who will shape how consumers connect with a beloved brand. In this role, you will have the unique opportunity to bring strategic visions to life by designing and executing signature, proprietary events that captivate audiences, convey core brand values, and foster deep consumer relationships. By orchestrating unforgettable experiential journeys, your work will directly influence brand perception and drive significant business growth on a national scale.

About Our Partner

Our client is a visionary force in the beauty retail sector, celebrated for its creative approach to consumer engagement and its commitment to making the beauty world accessible, inspiring, and inclusive for everyone. Operating in a fast-paced, constantly evolving environment, they thrive on strategic thinking and cutting-edge experiential initiatives. By joining forces with this industry leader through Aquent, you will be part of a collaborative culture that values innovation, diverse perspectives, and the power of memorable brand experiences.

The Opportunity

Step into a pivotal role where your expertise in experiential marketing will directly shape the consumer journey. As a key strategist and executor on the marketing team, you will lead the end-to-end development of high-impact proprietary events. This is your chance to collaborate with diverse internal teams, external brand partners, and top-tier vendors to deliver seamless, immersive experiences. Your creative vision and meticulous planning will leave a lasting mark on consumer engagement, elevating the brand's presence in the market.

What You'll Do

• Lead complex logistical elements for experiential programs, including in-person event management, production, brand and talent coordination, ticketing, technology integration, and vendor oversight.
• Develop and implement comprehensive event activities, elements, and marketing plans across various channels such as creative, digital, in-store, and customer service, ensuring brand consistency and impactful messaging.
• Contribute significantly to the experiential vision for each event environment, aligning creative execution with business goals, company culture, and overarching marketing initiatives.
• Translate business priorities and consumer insights into actionable experiential marketing strategies, briefing internal teams and external agencies to develop compelling visual creative and marketing messages.
• Coordinate and participate in thorough post-event analysis, including attendance feedback, internal partner insights, and other key ROI metrics, to inform future strategies and company records.

Must-Have Qualifications

• Minimum 6-7 years of robust event management experience.
• A bachelor's degree or equivalent experience in event management, experiential marketing, hospitality, marketing, or a related field.
• Demonstrated ability to collaborate effectively and influence leaders at various levels, cultivating strong relationships within complex, cross-functional, and matrixed environments.
• Proven expertise in event marketing, including sourcing, meticulous planning, flawless execution, and comprehensive evaluation of programs within tight deadlines.
• Superior capabilities in managing client and vendor relationships.
• A creative, self-starting mindset with a positive, can-do attitude and a proactive, roll-up-your-sleeves approach to challenges.
• A personable and flexible demeanor, capable of adapting to demands and changes in an extremely fast-moving business environment.
• Ability to travel approximately 30-40% of the time, including select weekends, to support event execution.

Nice-to-Have Qualifications

• Previous experience working in an agency setting.
• Background in the beauty, fashion, and/or retail industries.