Product Marketing Manager

Aquent is proud to partner with a leading global entertainment and technology company that is revolutionizing how millions experience digital content worldwide. In this pivotal role, you will have the unique opportunity to directly shape the future of digital entertainment by driving groundbreaking product marketing strategies for premier streaming platforms, ultimately delivering magical experiences to a vast global audience and fundamentally impacting how subscribers discover and connect with their favorite content.

What You'll Do

• Lead crucial discussions with Product Management, Product Design, Marketing Strategy, Consumer Insights, and other cross-functional partners to champion impactful product feature rollouts and enhanced content experience launches.
• Mastermind and optimize subscriber journeys and flows across diverse product experiences, consistently advocating as the ultimate "voice of the consumer."
• Translate overarching strategic business objectives into precise, actionable campaign strategy briefs, meticulously defining key messages, target audiences, and core data KPIs.
• Forge strong collaborations with external and adjacent teams across the broader organization, including brand, content creation, strategic partnerships, and marketing, ensuring seamless alignment with company-wide priorities for integrated streaming offerings.
• Partner closely with engagement and lifecycle marketing teams to guarantee absolute consistency in copy, intellectual property (IP) usage, and product UI across all consumer retention and growth touchpoints.
• Play a key role in building, maintaining, and evolving the Subscriber Experience and underlying tech infrastructure product roadmap and strategic initiatives.
• Expertly manage multiple complex projects simultaneously, consistently meeting deadlines with unparalleled attention to detail and highly effective task prioritization.
• Deconstruct intricate technical product aspects into clear, compelling customer benefits and powerful value propositions that resonate deeply.
• Drive forward key initiatives related to gaming, streaming, and identity management, with exciting opportunities to contribute to gaming projects as needed.
• Proactively identify potential risks, swiftly resolve operational challenges, and anticipate next steps with remarkable foresight and minimal oversight.

Must-Have Qualifications

• 4+ years of proven experience in B2C product marketing, product management, business strategy, management consulting, or marketing strategy, underpinned by deep customer insight and go-to-market expertise.
• Exceptional presentation prowess, demonstrated through extensive experience persuasively leading complex conversations and discussions with a wide array of audiences, from peers to senior leadership.
• An independent, highly organized thinker who excels in fast-paced environments and can adeptly pivot between strategies with an unwavering "can-do" attitude.
• Superior analytical skills, including the ability to meticulously read and analyze data, design and execute experiments, prepare insightful reports for leadership, and communicate actionable results, findings, and strategic recommendations.
• Robust business acumen and the ability to critically prioritize and make strategic trade-offs based on potential impact.
• A formidable combination of analytical rigor and creative flair, capable of diving deep into subscriber data to unearth profound customer insights and then crafting captivating headlines to deliver truly magical experiences.
• A natural facilitator and connector of teams, highly adept at fostering cross-functional collaboration to achieve shared goals and continually identifying innovative ways for teams to partner and elevate the subscriber experience.
• A sophisticated problem solver who is comfortable navigating ambiguity and consistently proposes inventive, impactful solutions.
• Demonstrated ability to expertly manage interdependent, complex projects, keeping various work streams on track with minimal oversight or guidance, and possessing the keen judgment to elevate critical information to managers and leaders when necessary.
• Bachelor's degree or equivalent relevant work experience.

Nice-to-Have Qualifications

• MBA preferred.
• Experience within a large, dynamic organization, particularly within the entertainment, gaming, or streaming sectors.
• Prior experience in a studio environment.