Assoc Mgr Functional Shelf

The Hershey Company
paid time off, 401(k)
United States, Pennsylvania, Hershey
Aug 19, 2026
Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Assoc Mgr Functional Shelf Posted Date: Aug 19, 2026 Requisition Number: 129548 Location: Hershey, PA (Remote) Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day. About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture? The Associate ManagerFunctional Shelf role supports the Functional/Protein business by translating shopper behavior, shelf dynamics, category performance, and retail insights into actionable strategies that drive category growth and business results. This role leads the development and execution of shopper learning plans across key retail partners, leveraging primary research, syndicated data, and category insights to uncover opportunities that influence merchandising, assortment, shelving, and shopper engagement strategies. Operating as a strategic partner across Shopper Insights, Category Management, Commercialization, and Sales, the role helps connect consumer and shopper understanding with business priorities to shape customer conversations and category growth plans. The position combines analytical rigor, intellectual curiosity, and strong cross-functional collaboration to deliver insights that influence decision making, strengthen customer partnerships, and support long-term growth for both Hershey and the category. What will you do? Lead Shopper Learning Plans and Insight Generation Develop and execute annual learning plans across key retail customers to identify growth opportunities for the Functional/Protein business and category. Leverage multiple research methodologies, shopper insights, and business analytics to uncover actionable findings that inform commercial strategies and drive category growth. Lead Shelf and Shopping Behavior Research Design and manage foundational shopper research programs focused on center store and shelf dynamics, including virtual reality shelf testing, sorting exercises, test-and-learn initiatives, overhead camera studies, customer decision trees, and other qualitative and quantitative methodologies. Translate results into recommendations that improve shopper experiences and business performance. Deliver Strategic Insights and Category Recommendations Analyze shopper, consumer, category, and marketplace data to identify trends, opportunities, and performance drivers. Synthesize findings into clear narratives and recommendations that support merchandising, assortment, shelving, activation, and broader category strategies. Develop Category Playbooks and Best Practices Partner with internal stakeholders to develop annual playbooks, gold standard principles, and category guidance that can be leveraged across retailers and business teams. Serve as a subject matter expert in key customer-facing engagements, including Joint Business Planning meetings, line reviews, and category growth discussions. Partner Across Functions to Drive Business Impact Collaborate with Shopper Insights, Category Management, Commercialization, Sales, Analytics, and other cross-functional teams to align priorities, share learning, and ensure insights are effectively integrated into business decisions and execution plans. Support Customer and Commercial Strategy Development Serve as a strategic insights partner to the Category Management Activation and Execution team by providing research, analytical support, and shopper expertise that strengthen customer strategies, priorities, and category recommendations. Influence Decision Making Through Insight Leadership Build strong relationships with stakeholders across multiple organizational levels and communicate complex findings in a clear, compelling manner. Influence business decisions by providing credible insights and recommendations that shape customer engagement strategies, growth initiatives, and shopper-focused business plans. Minimum Education & Requirements Experience Minimum of 3 years of progressive experience in Shopper Insights, Consumer Insights, Market Research, Category Management, Business Intelligence, Analytics, or a related insights discipline. Experience designing, executing, and interpreting qualitative and quantitative research studies. Experience analyzing shopper, consumer, category, retail, POS, and/or panel data to generate actionable business recommendations. Experience partnering with cross-functional teams and managing multiple projects simultaneously. Experience supporting customer-facing presentations and commercial decision-making is preferred. Working knowledge of shopper, consumer, and category insights methodologies and data sources. Strong understanding of qualitative and quantitative research techniques and applications. Ability to synthesize multiple data sources into clear, actionable insights and business recommendations. Strong analytical, problem-solving, and critical-thinking skills. Demonstrated intellectual curiosity and passion for understanding shopper behavior. Excellent communication, storytelling, and presentation skills. Strong collaboration and relationship-building capabilities with internal and external partners. Experience with POS, panel, syndicated, and other category data sources preferred. Education Bachelor's degree required, preferably in Market Research, Consumer Behavior, Marketing, Business Analytics, Economics, Psychology, Sociology, Statistics, or a related field. Advanced degree is preferred Benefits and Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility. The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. #LI-RF1 #LI-Remote Nearest Major Market: Harrisburg