Sr. Digital Strategist

Work Authorization: Must be a US Citizen or Green Card Holder (Permanent Resident).

We are seeking a Senior Digital Strategist for a flexible, part-time contract role (avg. 28 hrs/week, 1 day/week onsite in Downtown Detroit) with a leading regional energy provider. We are looking for a veteran digital leader (10+ yrs exp) to bridge business and technology-shaping digital roadmaps, optimizing web touchpoints, and leveraging web analytics and modern search strategies to transform customer journeys.

Key Highlights

• Schedule: Part-time - minimum of 28 hrs/week (flexibility required up to 40 hrs during peak phases).
• Location: Hybrid - Downtown Detroit, MI (1 day/week required onsite).
• Experience: 10+ years in Digital Strategy, UX, or Enterprise Digital Marketing
• Key Focus: Shaping customer-facing web/app experiences, modernizing SEO/AI-search strategies, and managing agency partners for a major energy provider.

Aquent is partnering with a leading enterprise dedicated to powering progress and enhancing daily life through innovative solutions. This organization is at the forefront of digital transformation, constantly seeking to improve customer experiences and operational efficiency. Join a team where your strategic vision will directly shape the digital landscape, impacting millions and driving significant business outcomes.

Unleash Your Digital Vision as a Senior Strategist!

Are you a visionary leader passionate about crafting exceptional digital customer experiences? We're seeking an experienced and dynamic individual to spearhead external digital initiatives, transforming complex challenges into seamless, engaging interactions. In this pivotal role, you will define, drive, and deliver cutting-edge digital strategies that resonate with customer needs and propel business objectives forward. Your expertise will be instrumental in shaping integrated customer journeys across diverse digital channels, making a tangible difference in how customers interact with our client's services every day.

What You'll Do:

• Lead and champion external digital customer experience initiatives, aligning them with overarching business objectives and enterprise priorities.
• Ensure all digital marketing and communications projects are meticulously defined with clear objectives, measurable success metrics, scope, timelines, and budget, driving efficient and effective execution.
• Apply innovative, customer-centric, and entrepreneurial approaches to solve intricate business challenges and uncover new opportunities for digital engagement.
• Manage budgeting, planning, and coordination for external professional resources, including agencies, contractors, and consultants supporting various digital initiatives.
• Drive strategic thinking to define and achieve business, customer experience, and engagement objectives across all digital channels, including websites, applications, and integrated customer journeys.
• Collaborate with diverse cross-functional teams to deeply understand customer needs, behaviors, and pain points, translating these insights into improved digital experiences and business results.
• Leverage customer research, analytics, feedback, and performance data to inform strategic recommendations, optimize experiences, and meticulously measure success.
• Maintain a comprehensive understanding of business priorities and enterprise goals to ensure digital strategies and initiatives are perfectly aligned.
• Demonstrate a profound understanding of customer needs, motivations, and end-to-end journeys, using this knowledge to influence and shape digital experience strategy.
• Support customer journey mapping, service design, and experience optimization efforts across all digital touchpoints.
• Cultivate strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to foster integrated solutions and successful project delivery.
• Partner with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution of digital projects.
• Collaborate closely with UX, content strategy, creative, and development teams to deliver highly effective digital experiences and content solutions.
• Champion continuous improvement practices through rigorous testing, measurement, optimization, and the application of performance insights and industry best practices.
• Lead project status reviews, stakeholder communications, and performance reporting, ensuring transparency and alignment.

Must-Have Qualifications:

• Bachelor's degree.
• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines, specifically leading both business and technology-focused initiatives.
• Demonstrated experience developing and executing customer-focused digital strategies that consistently drive engagement, adoption, and measurable business outcomes.

Nice-to-Have Qualifications & Skills:

• Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field.
• Exceptional project management, organizational, and prioritization skills, with the ability to expertly manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
• Strong analytical and problem-solving abilities, capable of interpreting complex data, identifying trends, and translating insights into actionable recommendations.
• Sound business judgment, including the ability to quickly grasp complex business challenges, understand customer needs, and assess organizational impacts.
• Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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