Technical SEO & Digital Performance Specialist

Aquent is proud to partner with a dynamic boutique agency that is revolutionizing digital marketing for practices within a vital healthcare sector. This agency is passionate about empowering practices across the nation, enhancing their online presence, and connecting them with more patients. By joining their team, you will directly contribute to the growth and success of these practices, helping them thrive in a competitive digital landscape. Your expertise will be pivotal in shaping innovative strategies and delivering tangible results that directly impact patient acquisition and business growth.

Are you a problem-solver with a passion for uncovering insights from data and transforming them into actionable strategies? Do you thrive in a fast-paced, collaborative environment where your technical prowess directly impacts client success? We are seeking a highly motivated individual to join our client's team as a key contributor, instrumental in elevating digital performance and ensuring clients achieve unparalleled online visibility and conversion rates. This is an exciting opportunity to wear multiple hats, drive significant impact, and help shape the future of digital marketing for a vital industry.

What You'll Do

Your role will involve a blend of strategic thinking, technical execution, and analytical insight, collaborating closely with development, project management, advertising, and account management teams to drive exceptional results. You will be at the forefront of optimizing online presence and driving tangible business outcomes for our clients.

• Manage and support ongoing search engine optimization campaigns for clients.
• Perform comprehensive technical audits and identify critical opportunities for improvement.
• Monitor indexing, crawlability, redirects, site architecture, and on-page optimization to ensure peak performance.
• Manage and execute ethical, sustainable link-building campaigns to enhance domain authority and search visibility.
• Assist with local search engine optimization efforts, including optimizing online business profiles.
• Collaborate with web development teams on implementation and website performance enhancements.
• Support evolving search strategies, including geo-specific and AI-driven initiatives.
• Focus on improving rankings, traffic, lead quality, and conversions to drive real business impact.
• Analyze campaign performance using industry-standard tools, identifying patterns, trends, and opportunities within data.
• Connect performance metrics to real business outcomes, focusing on lead quality and conversions.
• Support conversion-focused optimization and reporting, providing clear communication of findings and recommendations.
• Assist with tracking setup, pixel integration, conversion tracking, troubleshooting, and other technical marketing initiatives.
• Support domain management, DNS configurations, website launches, migrations, redirects, and quality assurance.
• Support, manage, and extend marketing technology platforms.
• Troubleshoot technical issues across websites and marketing systems.
• Collaborate effectively across departments, serving as a strategic internal resource for technical marketing initiatives.

What You Bring

Must-Have Qualifications

• Strong understanding of schema markup, indexing, crawlability, site architecture, Core Web Vitals, and redirects.
• Expertise in tracking setup and conversion tracking.
• Proficiency in local search engine optimization and online business profile optimization.
• Awareness of geo-specific and AI-driven search trends.
• Proven ability to execute ethical, sustainable link-building strategies focused on organic authority, strictly avoiding unethical practices.
• Familiarity with common content management systems.
• Comfortable diving deep to analyze and interpret data to identify meaningful trends.
• Ability to connect marketing performance to lead quality and business outcomes, understanding that patient quality and revenue are paramount.
• Strategic thinker who can move beyond task execution to contribute to broader objectives.
• Comfortable managing multiple priorities in a fast-moving agency environment.
• Highly organized and detail-oriented with strong problem-solving and troubleshooting skills.
• Able to collaborate effectively across departments and with various teams.
• Resourceful and proactive, taking initiative to research and resolve new challenges independently.
• Prior experience in digital marketing is required.

Nice-to-Have Qualifications

• Agency experience is a strong plus.
• Experience with industry-standard SEO, analytics, and marketing automation tools is preferred.
• Experience in the marketing sector for this vital industry is a plus, but not required.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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