Social Media Specialist

Aquent is partnering with a leading organization dedicated to shaping the future of its industry. We are seeking a highly motivated and experienced individual to join their dynamic team. This is an incredible opportunity to drive impactful social media initiatives, directly influencing brand presence, community engagement, and strategic content direction. You will be at the forefront of digital communication, connecting with audiences, fostering vibrant communities, and ensuring the brand's voice resonates authentically across diverse platforms.

About the Role

In this pivotal role, you will serve as the primary execution lead for assigned social channels, ensuring a consistent and engaging brand presence across major social media platforms. You will own the day-to-day publishing, content quality, community engagement, and escalation management, playing a crucial part in maintaining the organization's reputation and fostering meaningful connections with its audience. Working closely with the Social Media Manager, you will contribute vital execution insights to shape content strategy, build channel roadmaps, and identify new opportunities for growth and engagement. This position is for an experienced executor who can navigate complex community dynamics, uphold high editorial standards, and maintain brand authenticity simultaneously.

Key Responsibilities

• Collaborate with the Social Media Manager to co-develop channel content strategies, providing insights on platform performance, audience behavior, and content opportunities.
• Contribute to building and maintaining channel roadmaps, offering input on successful content, underperforming areas, and potential growth based on daily platform experience.
• Participate in quarterly roadmap reviews with business stakeholders, offering performance context and channel-level recommendations.
• Identify user-generated content opportunities, flagging strong content, community moments, or organic advocacy for evaluation and rights clearance.
• Surface potential influencer and brand ambassador candidates through community monitoring, providing context on reach, engagement quality, and audience fit.
• Manage end-to-end content publishing across various social media platforms, adhering to platform-specific formatting, voice, and cadence standards for assigned brands.
• Execute against approved monthly content calendars, ensuring timely finalization of content inputs.
• Adapt content for platform-native formats, leveraging knowledge of what performs best on each channel while maintaining brand standards.
• Align organic content timing, messaging, and audience priorities with marketing stakeholders and the paid media team.
• Ensure all published content complies with brand guidelines, disclosure requirements, and platform policies.
• Manage inbound engagement, comments, and direct messages across all owned channels with a consistent, brand-appropriate tone.
• Identify and prioritize high-value engagement opportunities, proactively engaging with appropriate voice and intent.
• Identify, triage, and resolve complex community issues and escalations, enforcing a clear escalation protocol in coordination with relevant internal departments.
• Manage sensitive or high-visibility interactions with confidence, applying sound judgment on when to engage, escalate, or defer.
• Serve as a primary power user for a social media management platform, handling publishing, engagement management, and social listening across assigned channels.
• Operate within the platform's governance and approval workflows, adhering to permissioning protocols and content review service level agreements.
• Utilize listening and analytics dashboards to monitor brand health, track engagement performance, and identify proactive outreach opportunities.
• Manage service-related escalations through established workflows, ensuring inquiries are routed correctly and responses are delivered within defined service level agreements.
• Flag configuration issues, workflow gaps, or compliance concerns to the Manager.
• Contribute to the development of brand voice guidelines, channel-specific content standards, and escalation playbooks.
• Pilot and refine new publishing processes, workflow tools, and content review protocols.
• Provide actionable execution insights during monthly content planning sessions and quarterly strategy reviews.
• Partner directly with marketing stakeholders to align social content with campaign priorities and organizational announcements.
• Coordinate with the paid media team to ensure organic and paid social strategies are complementary.
• Collaborate on social content approaches that enhance search engine visibility, brand authority, and organic engagement goals.

Performance Expectations & KPIs

• 100% of monthly content inputs delivered ahead of the third Tuesday of the month for all assigned brands.
• Minimum weekly post frequency per brand maintained consistently across all active platforms.
• 90%+ of comments and direct messages responded to within 4 business hours across all owned channels.
• Critical issues acknowledged within 2 hours; resolved or formally escalated within 24 hours.
• Publishing, response, and queue management within service level agreement targets as tracked in monthly reporting.
• Channel insights and performance observations contributed to Manager on a monthly basis ahead of each planning cycle.

Qualifications

• Proven experience as a social media specialist, with a strong focus on content publishing, quality, and community engagement across major platforms.
• Demonstrated ability to manage and resolve complex community issues and escalations with sound judgment.
• Proficiency in using a social media management platform for publishing, engagement management, and social listening.
• Expertise in adapting content for platform-native formats while maintaining brand consistency and editorial standards.
• Strong understanding of social media best practices, platform policies, and disclosure requirements.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to contribute strategic insights based on day-to-day execution and audience observations.
• Detail-oriented with a commitment to meeting deadlines and performance targets.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.