- Strategic planning and project management
- Develop and contribute to strategic communications plans to ensure the delivery of meaningful, clear, concise, relatable messaging that supports HMSA's goals and initiatives.
- Ensure the critical flow of communication between all key players including the customer, communications resources, and management.
- Manage the timely completion of communications project deliverables.
- Identify project requirements, milestone criteria, task dependencies, and create schedules to effectively manage multiple, simultaneous projects.
- Track the day-to-day schedules of project deliverables, work directly with cross-departmental team members, facilitate communication and provide status updates to the business owner, executive sponsor, and project team.
- Collaboration
- Partner with and advise internal stakeholders on best strategies, tactics, and channels to deliver messages.
- Build positive relationships with HMSA stakeholders to drive proactive communications.
- Partner with departments and resources within and outside of the organization to reach desired objectives.
- Support both internal and external department-related events.
- Continuous improvement
- Regularly evaluate the effectiveness of existing communications content and channels, and build the right communications frameworks, tools, and messaging as a foundation to move HMSA forward.
- Manage and oversee the successful implementation of new and innovative communications channels based on research and measurement.
- Create and oversee content development.
- Oversee the planning and implementation of assigned communications plans and projects, and corresponding content.
- Identify, develop, and/or edit timely, relevant, and engaging communications, such as digital, video, intranet, email, social media, speeches, talking points, brochures, and presentations.
- Builds a community where the intended audience feels welcomed, proactively takes the desired action, and participates in conversations.
- Plan, edit and write content for a variety of communications mediums, such as the company intranet, email, e-newsletter, digital displays, social media, events, presentations and more.
- Messaging
- Ensure consistent framing of messages across all mediums and for different departments across the organization, as well as external stakeholders.
- Ensure internal and external messages are consistent.
- Create, manage, and maintain a messaging and content calendar.
- Partner with other departments to ensure proper internal and external messaging and relevancy, ensuring consistency of messages.
- Assist the Communications management team with developing and distributing communications strategies and materials regarding organizational changes, employee benefits and HMSA goals and initiatives.
- Assist Communications management and HMSA Executive team with developing and distributing crisis communications strategies and material internally and externally.
- Feedback and measurement
- Develop feedback mechanisms to assess awareness, understanding, buy-in and engagement in company initiatives, goals and campaigns.
- Measure effectiveness of messaging and communication vehicles respond to feedback from colleagues and adjust communications content accordingly.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising internal communications plans.
- Compile reports for management showing return on investment.
- Management
- Recruits, hires, and retains staff.
- Manages, oversees, and onboards new Strategic Communications staff. Mentors and coaches staff.
- Assigns tasks, monitors progress, and provides feedback during and after assignments.
- Acts as the subject matter expert for the Strategic Communications framework, processes, and workflows.
- Responsible for the department's BAU processes.
- Develop annual department budget. Track actuals versus budget throughout the year and alert upper management if issues arise.
- Stay updated on trends
- Connect with peers inside and outside HMSA to ensure we are leveraging communications best practices.
- Work closely with larger Communications team to provide external communications support when needed.
- Performs all other miscellaneous responsibilities and duties as assigned or directed.
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HMSA
Jul 29, 2026