Business Data Analyst

Job Title: Manager, Marketing Analytics
Location: Dallas, TX
Zip Code: 75234
Duration: 6 Months
Pay Rate: $40.89/hr.
Keyword's: #Dallasjobs; #MarketingAnalyticsjobs;
Start Date: Immediate

We provide a competitive pay and benefits package. This position is offering a pay rate of $40.89/hr. however, Belcan considers several factors when extending an offer, including but not limited to education, experience, geographic location, and discipline. Benefits offered may include health care, dental, vision, life insurance; 401(k); education assistance; paid time off including PTO, holidays, and any other paid leave required by law.

Job Description:
GENERAL FUNCTION
This position is responsible for creating Business Intelligence Dashboards, and providing insights that inform marketing strategy, optimize performance, and guide investment decisions across brands, frames, and lenses. This role partners cross functionally with Marketing, Finance, Sales Operations, and IT to ensure data accuracy, enable performance diagnostics, and support ROI focused planning and optimization.

MAJOR DUTIES AND RESPONSIBILITIES
* Drives the business intelligence of our eyewear brands, frames and lenses, ideating and maintaining dashboards to support Marketing activities, and to conduct deep-dive diagnoses providing insights behind performance
* Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans.
* Manages data analytics of the budget planning and optimization, inclusive of forecasting marketing initiatives" outcomes and ROIs.
* Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy.
* Manages the optimization of marketing campaigns and product launches, co-designing customer targeting segmentations with sales and marketing managers, and measuring their effectiveness.

Belcan is an equal opportunity employer. Your application and candidacy will not be considered based on race, colour, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.