Senior Creative Strategist

Location

Job Description:

The Senior Creative Strategist advances the development and execution of insight-driven marketing solutions that align with overall creative strategy, elevate the Gate City Bank brand and drive business results. Working in close partnership with the Marketing Strategy team, this role translates business objectives, audience insights and marketing plans into compelling visual and written content, messaging and creative concepts that support integrated marketing efforts.

The position operates as a proactive strategic and collaborative partner to the Marketing Strategy team and broader Marketing department, bringing forward ideas, identifying opportunities and executing solutions from concept through delivery. The Senior Creative Strategist is responsible for both developing creative concepts and personally creating and producing the work, including asset creation, adaptations, updates and ongoing maintenance of marketing materials across external and internal touchpoints including print, digital, events and marketing collateral.

• Advance creative strategies that align with brand, business goals, marketing priorities and campaign objectives.

• Translate insights, data and stakeholder input into clear creative concepts and content approaches.

• Concept, design and produce high-quality creative assets across integrated channels including print, digital, events and marketing collateral.

• Execute hands-on art production work, ensuring accuracy, quality and adherence to brand and compliance standards.

• Align work with the overall creative strategy, as guided by the Lead Brand and Creative Strategist, to strengthen output.

• Partner cross-functionally to identify opportunities, contribute ideas and deliver effective marketing solutions.

• Present creative concepts and recommendations to stakeholders, clearly communicating strategic intent, rationale and approach.

• Apply performance insights and industry trends to continuously improve creative effectiveness.

• Manage multiple projects with strong organization, problem-solving and a sense of urgency.

Other Duties:

• Deliver a consistently exceptional service experience for both team members and customers.

• Build and maintain effective working relationships with team members, leaders, customers, and external partners.

• Demonstrate reliability and accountability in attendance to support operational needs and service expectations.

• Comply with all Gate City Bank policies, procedures, and all applicable laws and regulations.

• Maintain a high level of attention to detail and accuracy in all responsibilities.

• Exercise sound judgment and make timely decisions in a fastpaced environment.

• Utilize approved AI-enabled tools and technologies to enhance productivity, support problem-solving and decision-making, and drive efficiencies while exercising sound judgment and adhering to company policies, privacy standards, and responsible use expectations.

Education and Experience: Two- or four-year degree in graphic design, marketing, communications or related field; 5-7 years professional experience in creative, content or marketing roles; or a combination of education and experience demonstrating strategic and creative expertise.

Other Skills:

• High level proficiency with Adobe Creative Suite products.

• Strong strategic thinking with the ability to connect creative solutions to business outcomes.

• Print, digital, photography and video design experience preferred.

• Ability to concept, design, write and guide creative across multiple formats and channels.

• Strong presentation and communication skills, with confidence influencing stakeholders at multiple levels.

• Ability to interpret and apply data and insights to inform creative direction.

• Self-starter with a proactive mindset and ability to identify opportunities and take initiative.

• Demonstrates openness to collaboration to continuously elevate creative and strategic contributions.

EOE/including Disability/Vets

Member FDIC