New

CoBrand Acquisitions Program Manager

Southwest Airlines
401(k), profit sharing
United States, Texas, Dallas
May 27, 2026
Department: Loyalty Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description: Job Summary Ready to drive growth for one of Southwest's most impactful revenue programs? As a CoBrand Acquisitions Program Manager, you will lead the development and execution of initiatives that grow new credit card accounts through digital enhancements, marketing strategies, and customer experience improvements. You'll own the acquisitions roadmap by partnering with Southwest Digital and Technology Teams and external banking partners, to prioritize initiatives, balance capacity, and deliver solutions that meet business and technical requirements. In this highly visible role, you will support testing and quality control, develop financial estimates, ensure contractual alignment, and provide performance insights to Leadership. Your work will directly contribute to a multibilliondollar program and play a key role in driving customer acquisition and overall revenue growth. Additional details: The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. Responsibilities Lead acquisition technology and digital ideation, development and launches for large, cross-functional capabilities and enhancements with Digital and Technology partners, to optimize and generate new credit card accounts Develop business cases leveraging tech estimates with analytical partners, oversee technical business requirements that meet business needs, collaborate on project plans, facilitate capacity discussion and trade-offs Develop contractual language in partnership with legal counsel, and ensure contractual obligations are met via business requirements, project plans, go-to-market implementation and in-market delivery Analyze competitive landscape and leverage industry knowledge, business process, customer insights, and/or future needs to identify new opportunities or key challenges, diagnose root causes, and recommend performance drivers in order to create new revenue streams Build strong relationships with financial services partners and internal teams Communication proactively and regularly with partners on risks, actions, milestones, and performance updates, championing key initiatives and facilitating successful and timely implementation Drive analytical partners for performance updates, storytelling and presentation content for senior leader updates May perform other job duties as directed by Employee's Leaders Knowledge, Skills and Abilities Skilled in product management and project management Knowledge of acquisitions marketing, digital marketing, including mobile marketing, website/ecommerce, social media, and/or other channels where financial contribution is significant Knowledge of competitive landscape, and customer insights with vision to innovate and champion new products, programs and CX/UX from development to launch Knowledgeable in technical project leadership and management, across large/diverse teams Knowledge of credit card industry, consumer financial services, banking, payments industry, as well as financial or credit card product development Skilled in developing business cases and executing against a strategic product plan Skilled in strategic thinking and marketing strategy Skilled in complex and/or technical problem solving, mathematics, and analytics to develop and evaluate options and implement solutions Skilled in partner management and relationship-building Ability to communicate in a flexible and effective manner Ability to tell a compelling and relevant story that conveys well thought-out recommendations Ability to gain commitment to shared goals with peers, team, external partner and Marketing department Ability to establish and maintain effective working relationships with external partner and other departments in order to influence business decisions Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems Education Required - High School Diploma or GED - Experience Advanced level experience, seasoned and specialized knowledge in: Product management Acquisitions marketing Technical and digital optimization, technical problem solving Digital/online marketing, direct mail, or email marketing Licensing/Certification N/A Physical Abilities Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time Ability to communicate and interact with others in the English language to meet the demands of the job Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job Other Qualifications Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986 Must be at least 18 years of age Must be able to comply with Company attendance standards as described in established guidelines Pay & Benefits: Competitive market salary from $103,750 - $115,300* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company. Benefits you'll love: Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit* Competitive health insurance for you and your eligible dependents (including pets) Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. Explore more Benefits you'll love: https://careers.southwestair.com/benefits Pay amount does not guarantee employment for any particular period of time. 401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company. Southwest Airlines is an Equal Opportunity Employer.** Please print/save this job description because it won't be available after you apply.