Regional Director of Sales

Great Lakes Management | Full-Time | Exempt | Travel Required

Location: Regional role supporting multiple communities in MN

Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands-on coaching, drives occupancy growth, strengthens sales processes, and develops high-performing sales teams aligned with GLM's mission and service standards.

• Lead, mentor, and support Sales Directors across assigned communities

• Drive occupancy growth by coaching on lead management, tours, follow-up, outreach, and conversion strategies

• Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends

• Conduct regular on-site visits to evaluate sales processes, team performance, and brand standards

• Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution

• Develop and deliver sales training, onboarding, and performance improvement plans

• Support community-level events, outreach, and referral-partner relationship building

• Analyze market data, competitor trends, and community positioning

• Assist with hiring, mentoring, and onboarding new Sales Directors

• Ensure CRM accuracy and pipeline management across all locations

• 3+ years of senior living sales leadership experience (multi-site preferred)

• Proven success in occupancy growth and sales team mentorship

• Strong understanding of CRM systems and sales processes

• Excellent communication, coaching, and relationship-building skills

• Ability to travel regularly to communities within the region

• Passion for serving seniors and supporting high-performing teams

• Full benefits package including

• 401(k) with company match

• medical, dental, and vision

• PTO, Paid Holidays, Mileage Reimbursement

• Opportunity to work with a collaborative and mission-driven leadership team

• $120,000 per year + performance bonus

At Great Lakes Management, you'll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families everyday.