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Sales Manager

Admiral Beverage
401(k)
United States, New Mexico, Santa Fe
7 Paseo De River (Show on map)
May 26, 2026

Admiral Beverage believes in investing in its people, business partners, and communities, to continually grow and offer the best products and services in the region. With the strength of a large company combined with a small-town, friendly, family-driven mindset; we are here to grow with you. Admiral offers: competitive wages, a full-scale benefit program including health, dental, and vision coverage, 401(k) and retirement programs, paid leave and holidays, and much, much more!

Current Admiral Beverage Employees (excluding Contractors): Please apply via your internal Workday Account.

Job Description

Primary Location:

Santa Fe, New Mexico

Sales Manager ALC: Manages sales activities of organization by performing the following duties personally or through subordinates.

Maximize sale of all products by implementing established sales and marketing programs to achieve or exceed company objectives.

Responsible for effective sales efforts for assigned area through supervision, training and evaluating personnel.

Conducts sales reviews with key customers.

Ensures quality of product, service, and customer rapport through supervision of personnel and personal auditing in the trade to increase market distribution and sales.

Ensures effective communication by interfacing with assigned personnel and coworkers to keep updated on competitive activity and market execution.

Ensures proper care and use of company equipment through weekly inspection of equipment to reduce repair costs.

Directs the operation of assigned sales department personnel and spending within established budgets through effective communication and supervision to meet the company's financial plan.

Directs the quality assurance of product through training, guidance, and monitoring of company quality standards and maintaining accurate audit records.

Confers with warehouse manager and department heads, when appropriate, to ensure coordination with activities of other functions such as production, ordering, sales, records control, and purchasing.

Ensures maximum product exposure throughout the marketing area with highly visible merchandising, POS, and displays through direction and guidance of assigned management personnel to increase market share and profitability.

Oversees and directs operations and management staff in the absence of the General Manager.

Present professional image to customer and marketplace by wearing appropriate business attire and grooming.

Other duties may be assigned by the immediate supervisor or other supervisor at any time.

SUPERVISORY RESPONSIBILITIES

Manages employees who perform sales, merchandising, delivery, and service. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's Degree (B.S.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.

CERTIFICATES, LICENSES, REGISTRATIONS

Must meet company driver qualifications.

COMMUNICATION SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and public.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts and ability to apply concepts of algebra.

OTHER QUALIFICATIONS

Must be able to travel 20% of the time.

REASONING ABILITY

Ability to define problems, collects data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

OTHER SKILLS AND ABILITIES

Able to perform data entry on computer system by responding to screen prompts using Ten-Key and keyboard data entry procedures.

COMPETENCIES

Administrative and Management, Applies Technology to Tasks, Conflict Management, Decision Making, Financial Management, Interpersonal Skills, Leadership, Managing Human Resources/Personnel Management, Planning and Evaluating, Problem Solving, Resilience

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to handle or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand, walk, and sit. The employee must frequently lift and/or move, unassisted, up to 25 pounds and occasionally exert force of up to 100 pounds to lift and/or move objects. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually loud.

ACKNOWLEDGEMENT

I have read the essential duties and responsibilities of this job and am able to meet these essential duties and responsibilities with or without accommodation. Requests for accommodation will be considered on a case-by-case basis.

This Job description in no way states or implies that these are the only duties to be performed by this employee. He/she will be required to follow any other instructions and to perform any other duties upon the request of his/her supervisor.
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