Associate Manager, Community - Coachtopia

Job Title: Coachtopia- Associate Manager, Community

Primary Purpose / Position Summary

At Coach, we believe better-made things can help create a better-made future-and this starts with how we design,craftand develop our products. Thoughwe'vealways prided ourselves on creating high quality products that are crafted to last, we know we must go further to build a more circular future for fashion. Three years ago, Coach introducedCoachtopia, a brand designed for circularity. InCoachtopia, a sub-brand of Coach,we'reworking to addressfashion'swasteproblemby turning discarded materials into beautiful things.

We areseekinga culturally connected and strategicAssociate Manager, Communityto support the execution and continued evolution ofCoachtopia'scommunity and creator strategy globally. This role will play an important part in building authentic relationships with a diverse network of creators, advocates, collaborators, and community voices who reflectCoachtopia'svalues and help drive meaningful brand engagement.

The ideal candidate is tapped into culture and digital communities, understands how toidentifyemerging voices and shared-value communities, and has experience supporting creator and community programs that drive authentic storytelling, advocacy, and long-term brand relevance. This individual should thrive in a fast-paced, entrepreneurial environment and be comfortable balancing day-to-day execution, relationship management, cross-functional coordination, and reporting.

This role will work cross-functionally to help ensure alignment across seasonal product stories, brand messaging, and community initiatives.

Key Responsibilities

Community & Creator Strategy

• Support the execution ofCoachtopia'sglobal community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.

• Manage the day-to-day execution of community and creator initiatives, from identification and outreach through briefing, launch, and recap.

• Help build creator-led storytelling and user-generated content opportunities that strengthen brand credibility and foster authentic engagement.

• Identifyand support partnerships with individuals and communities acrosssustainability,culture, fashionand other spaces that align withCoachtopia'svalues and audience.

• Serve as a day-to-day point of contact for influencer andcreatoragency partners.

• Support budget tracking and management for key community andcreatorinitiatives.

Casting & Relationship Management

• Support casting for theCoachtopiacommunity across a wide range of culturally relevant andvalues-aligned individuals and groups.

• Maintain a strong pulse on emerging voices, tastemakers, thought leaders, and community builders shaping culture and conversation.

• Build andmaintainrelationships with talent teams, agencies, and key external partners to help keepCoachtopiatop of mind.

• Own outreach and communication on behalf of theCoachtopiabrand for select community and creator partnerships.

Cross-Functional Partnership

• Partner with theCoachtopia marketing teamsto ensure talent briefs and community activations ladder up to seasonal messaging, product priorities, and broader brand vision.

• Collaborate closely with Global Influencer, Global Social, PR, Creative, Legal, Customer Experience, Buying, and channel owners to support aligned storytelling across touchpoints.

• Communicate with key channel owners to provide relevant earned and paid assets for use across social, email, e-commerce, and otherappropriate platforms.

• Work closely with Legal and external partners on talent agreements, helping ensure all deliverables are clearly tracked and fulfilled.

Community Engagement & Market Execution

• Support the execution of IRL and digital community engagements tied to key brand moments, launches, collaborations, and cultural conversations.

• Help bring community programs to life in ways that foster loyalty, participation, and advocacy among diverse groups connected by shared values.

• Monitor audience and community sentiment to help inform future engagement strategies, content development, and partnership opportunities.

Cultural Relevance & Insights

• Stay current on emerging trends, platforms, talent, and shifts in community behavior and the creator landscape.

• Bring forward culturally relevant insights and observations to support campaign planning and brand positioning.

• Helpidentifynew voices, communities, and partnership opportunities that can strengthenCoachtopia'srelevance and reach.

Measurement & Reporting

• Own reporting on key community and creator metrics.

• Track performance against established KPIs for overall community health, as well as for individual initiatives and seasonal campaigns.

• Support post-campaign recaps with actionable insights and recommendations tooptimizefuture efforts.

Administrative

• Own andmaintainthe masterCoachtopiacommunity list, ensuring it includes both current and prospective partners.

• Support execution of talent contracts and track deliverables to ensure all obligations are met.

• Maintain strong organization across budgets, timelines, reporting, and partnership documentation.

The Accomplished Individual Will Possess

• BA or BS degree; an equivalent combination of work experience and education will be considered.

• Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.

• Strong initiative, action-oriented drive, and the ability to react quickly with a sense of urgency in a fast-paced environment.

• Comfort with ambiguity and the ability to work with a scrappy, entrepreneurial mindset.

• Flexibility and adaptability to changing priorities; able to organize, multitask, and prioritize workload to meet deadlines.

• Highly collaborative and team-oriented, with the ability to partner effectively across functions and levels.

• Strong communication, relationship-building, and organizational skills.

• Excellent attention to detail and accuracy, witha strong desireto learn and grow.

• Deep curiosity aboutsustainability,culture, community behavior, and the evolving creator landscape, with the ability to translate insights into relevant brand opportunities.

• Strong Microsoft Office skills andproficiencyin platforms such asCreatorIQ, Tribe or similar influencer/community tools.

Preferred Skills

• Experience working with talent agencies, creators, brand partners, and event or activation teams.

• Familiarity with paid media amplification and cross-channel use of creator content.

• Passion for storytelling, culture, and building authentic brand communities.

• Interest in purpose-driven brands, sustainability, and circularity is a plus.

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