Manager, Digital Marketing

What is the opportunity?

As a Manager, Digital Marketing at RBC's US Global Asset Management (GAM) business, you will play a pivotal role in shaping our digital presence and driving our online marketing strategy. Working as part of a dynamic digital marketing team, you will support the Director of Digital Marketing to ensure our websites are updated, optimizing for search visibility, and enhance our user experience. This is a hands-on collaborative role working with internal stakeholders and external partners to deliver measurable results that support our business objectives and strengthens GAM's market position.

What will you do?

Website management & Governance

• Work with stakeholders and support the Digital Marketing Director to implement strategic objectives for the US website
• Responsible for supporting the maintenance and governance of US websites
• Ensure campaign marketing alignment to regional requirements and fund distributions
• Ensure websites are fit for purpose; maintain a robust, compliant, and user-friendly websites that support business goals by delivering relevant content, seamless navigation, and a consistent brand experience across all user types
• Review website's functionality in collaboration with GAM digital to improve client journeys and experience
• Conduct audits and UX testing in conjunction with GAM digital to identify pain points and optimize key user journeys that improve engagement, reduce drop-offs, and drive conversions

SEO & Search

• Support the building and maintenance of SEO strategies that improve website visibility
• Support the Digital Marketing Director with implementing and regularly updating SEO strategy including on-page, off-page, and technical SEO to improve organic search rankings, increase traffic, and boost visibility in priority markets
• Ensure all marketing campaigns follow company policy and data privacy regulations
• Collaborate with vendors and teams to solve issues and ensure a seamless operation
• Maintain compliance with financial services marketing requirements

Analytics

• Utilize analytic tools and dashboards to provide regular insights and reporting
• Monitor and report on key performance indicators across website, organic search, and paid search
• Identify trends and communicate campaign success metrics to stakeholders
• Deliver data-driven recommendations to optimize marketing performance

Subject Matter Expert

• Stay informed about emerging digital marketing trends, particularly in SEO and AEO
• Evaluate new technologies and provide strategic input on digital innovations
• Share knowledge and best practices across the organization

What do you need to succeed?

Must-have

• 3-5 years of experience in digital marketing
• Strong project management skills and ability to manage and work to a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
• Hands on experience website management and SEO
• Strong working knowledge of content management systems (dotCMS preferable) and HTML
• Advanced knowledge of Google Analytics and data interpretation
• Knowledge of the LinkedIn ad platform

Nice-to-have

• Prior financial services experience
• An excellent eye for detail and good proof-reading skills
• A working understanding of marketing related regulatory and compliance frameworks

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

The expected salary range for this particular position is $77,000-$143,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC's high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.