Associate Director, Content Marketing

What is the opportunity?

Join the Global Content Marketing Team within our Global Asset Management (GAM) business, where you will play an integral role in the origination, production, distribution and measurement of investment marketing content across diverse media platforms. As an Associate Director for Content Marketing, you will lead the development of content for the US market and help accelerate the evolution of the content function globally. Your work will enhance RBC GAM's engagement with our target audiences - in particular, driving new content relevant to intermediary audiences.

What will you do?

• Partner with Investment, Distribution, and Marketing teams to generate high impact thought leadership across media channels (print, digital, video), ensuring alignment with commercial goals and client needs
• Refresh and update existing evergreen materials, such as webpages and whitepapers
• Leverage and adapt content from other offices
• Take accountability for editorial calendars, timely delivery, impact measurement and stakeholder engagement
• Proactively work with key Investment and Distribution stakeholders to help define and articulate client needs, key messages and client call to action ahead of content production, ensuring these messages are clearly reflected in content output
• Leverage insights, including using AI tools, across different media types, geographies and distribution opportunities. In particular, work closely with global content teams to ensure swift leverage of content across regions
• Partner with Digital and Marketing teams to analyze content performance, share insights, and identify opportunities for improvement, such as campaign success or A/B testing results
• Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends. Specifically, demonstrate efficiency gains through AI

What do you need to succeed?

Must-have

• 10+ years' experience in leading on the creation of investment insights within asset management. Deep knowledge of investment markets and decision making, and confidence to challenge/influence senior stakeholders. Investment strategy experience covering fixed income, equities, and alternatives
• Proven ability to originate audience appropriate content independently and distill complex investment concepts into clear, engaging and visually compelling content for institutional and intermediary audiences across multiple geographies
• Prolific output capacity, problem-solving agility, and ability to thrive in a fast-paced, client-centric environment
• Ability to take the lead on stakeholder engagement and collaborate with multiple audiences to achieve shared objectives, coupled with the proven autonomy to drive initiatives independently.
• Experience deploying AI tools for content optimization and efficiency, and a growth mindset for testing emerging trends
• A working understanding of regulatory and compliance frameworks across jurisdictions, particularly in US, and other geographies a plus

Nice-to-have

• Direct client-facing or portfolio management experience

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

The expected salary range for this particular position is $99,000-$176,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC's high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.