Manager, Large Format Planning

Location: Hershey, PA

Department: Supply Chain

Summary of Role:

This role is responsible for leading customer-level sales and trade planning activities in support of CMG/Salty/Protein business. This role owns the end-to-end forecasting process within PlanEx, including monthly snapshot leadership, risks & opportunities (R&O) management, eBUF coordination, promotional planning accuracy, and cross-functional alignment with Sales, Finance, Demand Planning, and other partners. The role serves as a key player in delivering Annual Plan. As a manager, this will lead a team of analysts.

Role Responsibilities:

• Own end-to-end customer forecasting within PlanEx, including full-year outlook, monthly gaiting, and item-level forecasts across baseline, promotion, seasonal, innovation, and merchandising volume for CMG/Salty/Protein.
• Lead monthly snapshot execution, ensuring timely pre-snapshot alignment, accurate inputs, and post-snapshot reconciliation and communication.
• Ensure forecasts reflect the most current latest estimate by incorporating retail trends, order history, customer commitments, and late-breaking changes.
• Translate customer strategies and sales inputs into accurate, actionable forecasts that support enterprise targets and financial commitments.
• Coordinate with Sales to maintain customer Risks & Opportunities (R&O), including identification, quantification, probability weighting, and ongoing validation.
• Lead eBUF planning and execution across seasonal, innovation, merchandising, and everyday programs, ensuring PlanEx accuracy and alignment to EBUF deadlines.
• Serve as a planning partner to Sales, Finance, Demand Planning, and other cross functional partners to ensure forecasts are supportable, aligned, and clearly communicated.
• Translate detailed forecast data into clear, executive-ready insights to support decision-making during AOP, Monthly Customer Reviews, and other leadership reviews as needed.

Desired knowledge, skills, and abilities:

• Business Acumen/Analytical Skills
• Understanding of Sales/Trade forecasting and P&L
• Coaching & Communication
• Develop Strategic Relationships
• Clear communication of insights to senior leadership
• Analyze large data sets to drive planning decisions

Minimum Education and Experience Requirements:

• Education -
  
  
  
  • Bachelor's degree required
  • MBA or equivalent marketplace experience preferred.
  
  
  
  
• Experience -
  
  
  
  • At least 5 years of experience understanding customer strategy and internal vision.
  
  
  
  

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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