SEO Manager, Brand Visibility - Business.Adobe.com

The web team is looking for an SEO Manager, Brand Visibility for Adobe's Enterprise business, which is one of the leading B2B offerings globally. Become an integral part of a team that focuses on making Business.adobe.com a world class experience for all site visitors - from consumers to enterprise customers, to partners and investors - across the entire customer journey!

We seek an experienced search expert with B2B marketing experience. They must understand search engines and newer agentic search surfaces (LLMs). The goal is to connect customers and prospects to Adobe's enterprise products and solutions.

This individual is goal-oriented by nature, passionate about search and can easily wield data to inform strategy. They partner with seasoned SEOs and marketing experts, while mastering cross-team collaboration and interlocks to address and meet business goals. This individual is responsible for defining key opportunities, based on data, and working alongside our Analytics, Product and Content teams to develop innovative experiences, optimizing for both SEO & GEO.

As part of our team, you'll play a key role in crafting GEO-led content strategies for Adobe-owned web properties that align with customer intent, search and industry trends, and Adobe's broader marketing goals. You will collaborate with marketing teams and ensure the strategies align to the team and business big bets.

• Use data, customer and competitive insights, and standard methodologies to find opportunities for to drive GEO strategy across web and marketing teams.
• We partner with analytics & insights teams to research search intent and demand, using tools like Semrush, Google Search Console, LLM Optimizer.
• Collaborate with SEO partners and marketing teams to optimize existing and lead the creation of new content. Align customer needs with GEO/search standard methodologies - driving increase in citations and brand visibility.
• Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
• We stay ahead of LLM-powered search evolution and new advancements in marketplace around tools, technical set up and emerging opportunities.
• Develop roadmap and adjust processes for integrating GEO priorities. Prioritize work against roadmap.
• Good understanding of business and product strategy as we present and influence decision making at senior leadership levels.

• MBA or equivalent experience preferred or BA/BS with minimum of 3 years in digital marketing or equivalent business experience
• Ideally 6-8 years of SEO experience; minimum 3 years working on enterprise scale websites
• Understanding of B2B e-commerce strategy, marketing tactics and sales process.
• Proficiency in on-page SEO, including keyword optimization, structured content, and user-focused search experiences. Experience with GEO in conjunction with SEO.
• Analytical orientation. Excellent at both quantitative and qualitative analysis. Strong ability to frame issues, drive analyses, and make clear, impactful recommendations.
• Attention to detail with strong project management capabilities. Capable of prioritizing multiple ad hoc requests and balancing as needed.
• Ability to easily move between high-level strategy to day-to-day implementation.
• A creative mind that loves to problem solve and isn't afraid to propose an out of the box solution!
• Experience with enterprise websites, terminology, and work environments is highly preferred.
• Ability to articulate ideas in SEO/GEO content documentation, writing detailed POV documents, decks and more. Familiarity with JIRA and Workfront is a plus.
• Excellent written and interpersonal skills.
• Ability to thrive in a fast-paced environment and to work independently and within a team.
• Familiarity with popular SEO industry tools and resources including Adobe Analytics, Google Search Console, and Semrush to glean valuable insights and findings from data.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.