Global Industry Strategy Principal, HLS

The Opportunity

Adobe is seeking a Principal, Global Industry Strategy for Healthcare & Life Sciences to define, operationalize, and scale Adobe's industry strategy across one of its most strategic verticals.

This role is focused on strategic marketing and go-to-market (GTM) architecture-translating industry insight into clear positioning, actionable plans, and repeatable programs that drive measurable business impact. You will shape Adobe's industry narrative, align global and regional execution, and ensure that industry strategy is embedded into active deals, pipeline creation, and customer expansion.

This is not a pure thought leadership or evangelism role. Success in this position requires the ability to connect strategy to execution, build scalable assets and programs, and drive adoption across a complex, matrixed organization.

You will work at the intersection of Sales, Digital Strategy, Product, Marketing, and Partners to ensure Adobe's Healthcare & Life Sciences strategy is clear, differentiated, and operationalized globally.

Key Responsibilities

Industry Strategy & GTM Architecture

• Define and evolve Adobe's global Healthcare & Life Sciences industry positioning, narrative, and strategic priorities
• Translate market trends, customer needs, and competitive dynamics into clear GTM strategies, plays, and investment focus areas
• Build structured, repeatable industry GTM frameworks that can be scaled across regions and teams
• Identify and prioritize high-value use cases and solution plays aligned to Adobe's platform capabilities
• Partner with regional teams to ensure global strategy is effectively localized and executed

Strategic Marketing & Thought Leadership

• Develop clear, prescriptive industry POVs grounded in customer reality and business outcomes-not abstract trends
• Create high-quality, field-ready assets (e.g., CXO narratives, industry decks, use case frameworks, playbooks)
• Ensure messaging is consistent, differentiated, and aligned to Adobe's platform strategy
• Partner with Marketing to align industry strategy with campaigns, content, and major events
• Maintain a disciplined approach to content-focused on adoption and impact, not volume
• Scale the industry message through marketing, partners, third party events, and Adobe global / regional teams - collaborating with these teams to drive scale

Pipeline & Deal Impact

• Embed industry strategy directly into active opportunities, account plans, and strategic deals
• Partner with Sales and Digital Strategy teams to shape industry-relevant transformation roadmaps for priority accounts
• Ensure industry narratives and use cases are used in executive conversations (VP+ / C-level)
• Contribute to pipeline creation and progression through targeted industry plays and programs
• Track and measure impact through deal influence, pipeline attribution, and adoption metrics

Enablement, Scale & Operating Model

• Build scalable industry enablement (playbooks, messaging, use cases) to drive consistent execution across regions
• Partner with Enablement and field leaders to ensure adoption and fluency, not just asset creation
• Establish clear operating rhythms, governance, and collaboration models across Sales, Marketing, Product, and Partners
• Support partner alignment by integrating industry strategy into joint GTM motions and solutions

Executive Engagement (Targeted & High-Impact)

• Engage selectively in high-value executive conversations where industry expertise directly supports strategic deals or relationships
• Represent Adobe with credibility in key moments-but with a focus on impact over activity

What Success Looks Like

• A clear, differentiated Healthcare & Life Sciences industry narrative that is consistently used across regions and teams
• Industry strategy is embedded in active deals, influencing pipeline creation and progression
• Scalable industry assets and playbooks are widely adopted and used in the field
• Strong alignment across Sales, Marketing, Product, and Partners with clear operating models and roles
• Measurable impact on:
  • Pipeline influenced
  • Strategic deal support and win rates
  • Executive engagement quality and outcomes
• Adobe is recognized as a credible, strategic partner in Healthcare & Life Sciences-not just a technology vendor

Qualifications

• 10+ years of experience in Healthcare & Life Sciences (Pharma, Life Sciences, MedTech, Payors, or Providers)
• Strong background in strategy, strategic marketing, or industry consulting within a global organization
• Demonstrated ability to translate market insight into actionable GTM strategy and programs
• Experience building scalable frameworks, narratives, and enablement assets that drive adoption
• Proven track record of influencing pipeline, deals, or business outcomes, not just awareness
• Strong executive presence with the ability to engage credibly with senior stakeholders
• Highly collaborative, with the ability to lead through influence in a matrixed environment
• Structured thinker with strong communication, storytelling, and analytical skills

Who You Are

• A strategic marketer who can illustrate a vision for the industry, not primarily an industry expert or evangelist
• A team player who can positively influence a broad cross-functional team and lead through engagement and collaboration
• Able to move from insight strategy execution measurable impact
• Disciplined in prioritization and focused on what drives real business outcomes
• Comfortable operating in ambiguity, but able to create structure and clarity for others
• Motivated by building systems and scaling impact-not just individual visibility

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.