Sr. Director - eCommerce Growth

Summary / Position Purpose:

TestEquity is seeking a strategic and results driven Senior Director of eCommerce Growth to lead digital growth across our eCommerce portfolio. This role is responsible for driving revenue, conversion, and customer experience improvements while leading a large-scale platform transformation.

This is a player/coach role within a lean team environment. The ideal candidate is a highly experienced eCommerce leader who is equally comfortable setting strategy and rolling up their sleeves to execute. This leader will directly own key initiatives, dive into data and performance, and manage day to day details while developing a small but high-impact team.

Essential Duties, Functions and/or Responsibilities:

eCommerce Platform Transformation

• Lead the end to end replatforming effort from Optimizely to ROC, consolidating multiple eCommerce sites into a single, scalable platform
• Manage and oversee third party implementation partners responsible for development and delivery
• Ensure the new platform is flexible and scalable to support future growth, including new brand and business acquisitions
• Actively engage in program execution, problem solving, and decision-making, not just oversight
• Partner closely with Technology, Product, and external vendors to deliver on time, on budget, and with high quality

eCommerce Growth & Optimization

• Own the eCommerce growth roadmap, focused on increasing conversion rate (CVR), average order value (AOV), and overall revenue
• Leverage customer insights, Voice of Customer (VoC), and behavioral data to identify and prioritize growth opportunities
• Utilize Google Analytics 4 (GA4) and other tools to monitor funnel performance and uncover actionable insights
• Personally engage in analysis, prioritization, and execution of key initiatives in partnership with a supporting analyst
• Build and manage a prioritized backlog of enhancements aligned to business impact

Experimentation & Performance Management

• Establish and scale a robust testing and experimentation program (A/B and multivariate testing)
• Define hypotheses, review results, and translate insights into actionable improvements
• Evaluate the impact of new features, functionality, and experiences on key performance metrics
• Define, track, and communicate KPIs across the eCommerce funnel, ensuring visibility and accountability
• Balance strategic oversight with hands on involvement in testing strategy and execution

Cross-Functional Leadership & Alignment

• Drive alignment across Merchandising, Operations, Marketing, and Technology teams through clear communication and transparency
• Influence stakeholders at all levels, including executive leadership, to prioritize and execute against growth initiatives
• Lead and direct outsourced development and UX teams to deliver high impact improvements
• Operate as a highly engaged partner across functions, bridging strategy and execution
• Build trust through both leadership presence and personal ownership of outcomes

Team & Operating Model

• Lead a lean team with one direct report focused on analytics and performance insights
• Operate as a player/coach, directly owning key deliverables while developing team capabilities
• Partner closely with external agencies and vendors to extend team capacity
• Thrive in an environment that requires adaptability, ownership, and attention to detail
• Indirectly and directly responsible for product quality
• Other duties as assigned

Education and/or Work Experience Requirements:

• 10+ years of experience driving eCommerce growth and digital performance
• Proven experience leading large scale eCommerce platform implementations or replatforming initiatives
• Strong experience managing third party agencies, development partners, and UX teams
• Deep expertise in Google Analytics 4 (GA4), digital funnel analysis, and performance metrics
• Demonstrated success building and scaling experimentation and testing programs
• Hands on experience working in lean teams, with a willingness to execute at both strategic and tactical levels
• Exceptional communication skills with strong executive presence and ability to influence across functions
• Experience working in complex, multi brand or acquisition driven environments preferred

Key Success Metrics

• Revenue growth and eCommerce contribution
• Conversion rate (CVR) and average order value (AOV) improvements
• Successful delivery of replatforming initiative (timeline, budget, scalability)
• Experimentation velocity and impact (test and learn effectiveness)
• Cross functional alignment and stakeholder satisfaction

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards

This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas.

TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.