Sr. Manager, Digital & AI Product Applications

Sr. Manager, Digital & AI Products, Easton, PA

GENERAL SUMMARY:

The Platform Leader - Digital & AI Product Applications are responsible for identifying, developing, and scaling digital and AI-enabled applications that integrate with Crayola products, platforms, and consumer experiences. This role exists to uncover unmet consumer needs, create paid digital solutions, and generate new revenue streams through innovative digital applications that extend Crayola's physical products into digital and hybrid play experiences. The role serves as a cross-functional connector across digital, product development, platform marketing, sales, and technology teams to ensure concepts are commercially viable, brand-right, and scalable.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Leads the discovery, development, and execution of digital and AI-enabled applications that integrate with Crayola products, platforms, and consumer experiences.
• Identifies, validates, and scales new revenue streams -including applications, tools, subscriptions, or hybrid experiences-that consumers are willing to pay for in either product or digital.
• Uncovers unmet consumer needs in digital, AI, and emerging technology spaces and translates insights into commercially viable opportunities.
• Develops online-to-offline (O2O) and digital-to-physical play experiences that extend Crayola's core creative mission and product ecosystem.
• Partners with Product Development to ensure digital applications are purpose-built to integrate seamlessly with physical products and play patterns.
• Collaborates cross-functionally with Digital, Platform Marketing, Sales, and Technology teams to assess feasibility, scalability, and monetization potential.
• Identifies and evaluates emerging technologies, AI capabilities, and digital trends relevant to creativity, play, and learning.
• Builds business cases, pilots, and test-and-learn initiatives to validate consumer demand, pricing models, and revenue potential.
• Serves as an internal thought leader and catalyst for digital innovation, AI applications, and hybrid play experiences across the organization.

JOB SPECIFICATIONS:

• Bachelor's degree required; degree in business, marketing, technology, or related field preferred.
• 5+ years of experience in digital product development, platform leadership, innovation, or technology-enabled consumer experiences. Strong work experience with outside digital suppliers.
• Proven experience developing and launching digital products, applications, or platforms with clear monetization models.
• Strong understanding of AI, emerging technologies, and digital ecosystems as they relate to consumer products and experiences.
• Demonstrated ability to translate consumer insights into scalable digital solutions and business opportunities.
• Experience working cross-functionally with product development, marketing, technology, and sales organizations.
• Strategic thinker with strong business acumen and the ability to build compelling business cases.
• Excellent communication skills, with the ability to influence senior leadership and cross-functional partners.
• Comfortable operating in ambiguity and leading discovery-driven innovation initiatives.
• Results-driven, entrepreneurial mindset with a balance of creativity and analytical skills.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk, hear, and use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to walk. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.

No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.