Senior Marketing Manager - Precision Oncology

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.

The Senior Marketing Manager will support the Haystack business, ensuring execution of marketing plans.

This is a hybrid opportunity (3 days per week in Secaucus, NJ), but consideration may be given to remote candidates.

• Work with Haystack Marketing Director to ensure execution of marketing plan
• Develop effective and efficient marketing strategies and related tactics based on deep understanding of Haystack offering and customer channel
• Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer's journey
• Develop value propositions and sales collateral at a customer-segment level, integrating benefits of Haystack offering into unique value story
• Develop strategy, prioritization, and budget allocation at a customer channel and segment level
• Identify opportunities and create marketing programs based on market and customer needs
• Partner with customer marketing teams (Health Systems, Health Plans, Pharma Partnerships) to develop and deploy marketing strategies and tactics for respective call points.
• Manage marketing spend on programs and use spend effectiveness measurement to improve ROI on initiatives
• Measure and report performance of marketing campaigns, gain insight, and assess against goals
• Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
• Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
• Responsible for promotion of Haystack MRD and expansion into the rest of the Oncology portfolio
• Leverage marketing automation platform to manage and optimize marketing campaigns, including email, social media, and nurture campaign
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  Lead the end-to-end internal review process for marketing assets, ensuring cross-functional alignment and regulatory/compliance approval

  
  

Bachelor's degree required, Business degree and/or advanced science degree (MS or PhD) preferred

Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Oncology experience also preferred

• Team oriented - ability to motivate and work well with diverse, cross-functional teams and in a matrix environment
• Excellent project management skills, including management of agencies and vendors to ensure execution
• Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
• Initiative - ability to independently problem-solve and find resolutions
• Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
• Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
• Core marketing capabilities to design marketing strategies andtactics to maximize opportunities
• Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus