Brand Manager

As the Brand Manager leading Innovation Expansion, Sustainability & Canada at tru fru, you will play a critical role in unlocking the next phase of growth for our current portfolio. You will blend strategic brand thinking with strong executional ownership - partnering across R&D, Sales, Supply Chain, Finance, Creative, and Insights to deliver meaningful, scalable growth.

What you'll do

• Own innovation expansion, ensuring initiatives are grounded in consumer insights, commercial opportunity, and operational feasibility.
• Lead cross-functional development from concept through commercialization, partnering closely with R&D, Supply Chain, Finance, Sales, and Creative.
• Partner with Sales to bring innovation and strategies to life through compelling customer stories, innovation sell-in materials, and customer-specific plans.
• Leverage consumer, shopper, and category insights to continuously refine innovation strategy and prioritize opportunities.
• Monitor brand, innovation, and commercial performance, identifying opportunities, risks, and course corrections, and deliver clear, actionable updates to leadership with strategic recommendations.
• Ensure innovation strengthens brand equity while driving sustainable, profitable growth.
• Partner with R&D and internal sustainability and supply chain teams on portfolio sustainability initiatives including packaging evolution, ingredient sourcing, and brand storytelling, and translate sustainability into consumer-relevant brand value.
• Serve as brand lead for the Canadian business, partnering with the Canadian sales manager and internal stakeholders to localize brand strategy while protecting core brand equity.
• Lead projects through influence, aligning diverse stakeholders around shared goals and directing agency, creative, and internal partners to deliver best-in-class work.
• Contribute to building a high-performance, collaborative brand culture.

What you'll bring to tru fru

You are...

• A modern, multidimensional marketer who is equally strategic and executional.
• A brand steward with a growth mindset who connects insight to solution.
• A storyteller who knows how to make brands matter and a builder who thrives in fast-moving environments.
• A collaborative problem-solver who elevates teams and finds opportunity in complexity.
• Highly organized with strong follow-through, comfortable managing multiple priorities simultaneously.
• Curious, optimistic, and deeply motivated to improve consumers' lives.
• Someone who believes brands should grow responsibly, creatively, and with purpose.

You have...

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of brand management experience in CPG or adjacent industries.
• Proven experience in innovation development and commercialization.
• Strong understanding of P&L levers, portfolio management, and advanced analytical and storytelling capabilities.
• Excellent cross-functional leadership, project management, and relationship-building skills.
• Ability to operate with both structure and agility.

Pluses

• MBA or advanced degree.
• Food & beverage CPG experience.
• Canadian market experience.
• Sustainability or responsible sourcing experience.
• Experience in high-growth or entrepreneurial organizations.

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.