Advocacy Marketing Manager

The Advocacy Marketing Manager is responsible for building and scaling a customer advocacy program that drives measurable growth. Reporting to the Global Head of Customer Growth Marketing, this role transforms customer success into high-impact proof that accelerates pipelines, increases win rates, and supports expansion.

You will identify, develop, and activate customer stories across the full go-to-market motion, embedding proof into sales cycles, marketing programs, and customer engagement strategies. This role goes beyond content creation, owning the strategy, delivery, and performance of advocacy as a core revenue driver.

As a key member of the Global Customer Growth Marketing team, you may be required to work across time zones from time to time.

Standard

Source and develop customer proof by partnering with Customer Success and mining insights from customer interactions, feedback, and product usage
• Create and scale advocacy content including case studies, sales assets, and social proof, turning one story into multiple formats
• Manage third-party advocacy programs including reviews, references, and external customer opportunities
• Activate proof across GTM by supporting Sales, Marketing, and Customer Success with relevant customer stories to drive pipeline and expansion
• Own the customer proof library ensuring assets are organised, up-to-date, and easily accessible across teams
• Track performance and insights to understand what proof drives engagement, pipeline, and customer growth
• Build and nurture customer relationships to create a strong, ongoing pipeline of advocates
• Identify opportunities to automate and scale advocacy motions across the customer lifecycle

This position does not have direct reports however the incumbent is required to lead self as part of the CTM Leadership Capability Framework.

This role is required to:

• Communicate with confidence;
• Implement processes to manage own work effectively to deliver results to agreed timelines;
• Make data driven commercial recommendations and decisions;
• Negotiate great outcomes;
• Demonstrate commitment to self-improvement and development; and demonstrate cultural awareness and inclusion.

• Embrace CTM's core values of Connect, Evolve and Deliver
• Professional, collaborative and supportive interaction with employees, clients, suppliers and vendors.
• Ability to work independently as well as part of a team.
• Appropriate and professional written and verbal communication.
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests.
• Creative and analytical thinking with strong problem-solving and consultative skills.
• Demonstrates calm under pressure - is a proactive contributor and eager to learn.
• Proficiency in Microsoft Office Suite.
• Ability to do basic math.
• Ability to read and interpret information.
• Attention to detail.
• Regular and reliable attendance.

• 5+ years' marketing experience (or relevant)
• Strong storytelling and writing ability
• Ability to simplify complex ideas into clear narratives
• Experience creating B2B content (case studies, sales assets, etc.)
• Excellent stakeholder management (CS, Sales, Marketing)
• Strong communication and relationship-building skills
• High attention to detail and ability to manage multiple projects

• Proven ability to influence and collaborate across multiple business functions, including Sales, Marketing, and Customer Success.
• Strong commercial acumen, with a focus on driving measurable business impact.
• Delivers marketing assets accurately, on time, and aligned with strategy.
• Understands customer needs and has strong relationship building skills.
• Tracks and reports on KPIs, pipeline contribution, and program ROI.
• Flexible in a fast-paced environment, demonstrating initiative, creativity, and ownership from concept through to execution.
• Identifies opportunities to optimise campaigns, processes, and engagement.
• Learning & Growth Mindset: Eager to adopt new tools, techniques, and marketing best practices.

CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable, and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you may contact us at na.careers@travelctm.com.com. We will make every effort to respond to your request for assistance as soon as possible. Please provide a preferred contact method for response via email or phone.

Flexible work arrangements are available. Depending on role, location, and business needs, colleagues may work onsite, hybrid (combination of in-office and virtual) or fully virtual.

Click https://www.dol.gov/general/topic/discrimination to view EEO and Other Legal Notices.

BENEFITS PROGRAM

We provide competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programs and retirement plan options, we offer ways to support you in every stage of living your best life.

Company Paid Basic Life & AD&D Insurance

Company Paid Short-Term Disability

Voluntary Long-Term Disability Insurance

Robust Wellness Program with incentives available to save money on your medical insurance premiums.

Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage

Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan.

Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.

Flexible Spending Accounts

Dependent Care Savings Account.

Dental Insurance Plan

Vision Insurance Plan

9 Company Paid Holidays including the day after Thanksgiving.

Generous paid time off programs for vacation and sick days

Employee Assistance Plan with access to Talk Space Therapy

Family Medical Leave

Paid Parental Leave (4 weeks)

Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding, and enjoying your family time.

Bereavement Leave

401(k) Retirement Plan with a generous match per pay period

Student Loan Payment Match

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