New

Digital Content Specialist

Alterra Mountain Company
parental leave, paid time off, flex time, 401(k)
United States, Colorado, Denver
Mar 26, 2026
Year Round COLLABORATION \| AUTHENTICITY \| PURPOSE \| EMPOWERMENT Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure. WHAT WE OFFER Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge Generous discounts on outdoor gear, apparel, rental cars, etc. Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more 401(k) plan with generous company match Paid parental leave of up to 6 weeks for eligible employees Commuter benefits (Denver employees only) Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver's RiNo Art District neighborhood (for eligible employees). For information on Alterra Mountain Company's Social Responsibility work, please see our webpage at https://www.alterramtn.co/impact. Among other resources, Alterra has a slate of Employee Resource Groups to support our workforce. POSITION SUMMARY The Digital Content Specialist will focus on managing and optimizing Alterra Mountain Company's AI chat platforms and digital content experiences. This role will play a critical part in enhancing user engagement across our digital ecosystem through conversational AI and content strategy. The ideal candidate is a strong communicator, highly organized, tech-savvy, and thrives in a fast-paced environment. AREAS OF RESPONSIBILITY Manage conversational AI model for Ikon Pass. Assist in the deployment and optimization of chatbot experiences across resort websites and additional platforms. Work closely with our third-party chatbot vendor to create technical specifications for how to improve the conversational creation process, troubleshoot issues, and implement platform updates and enhancements. Track and analyze chatbot usages, performance metrics, and user inquiries to refine conversational flows and drive continuous improvement. Proactively explore and test new AI-driven features or tools within marketing platforms to enhance user experience and engagement. Collaborate with the internal teams to create, maintain, and update website, app, and blog content. Ensure consistency and accuracy of content across all platforms. Work with internal and external development teams to ensure content is correctly integrated and displayed on front-end digital experiences. Identify and recommend ongoing improvements to chatbot workflows, content management processes, and user experience strategies. Provide additional admin support as needed. REQUIRED QUALIFICATIONS 1-2 years' experience in chatbot management, marketing, or copywriting. 1-2 years' experience with Content Management Systems. Strong project management, prioritization, and task management skills; ability to juggle multiple competing priorities. Professional/lived experience proactively marketing, communicating, and driving sales in a culturally competent manner to a broad range of audiences and new/emerging markets, including to underrepresented communities Passionate about creating engaging and effective conversational chat experiences. Collaborative in a team environment and successful independently. Experience with contact center technologies and platforms is desired. Highly organized, analytical, detail- and action-oriented. Acute listening skills. Good written and oral communication skills. Honors commitments through the delivery of timely and high-quality results. Excellent presentation skills. Excellent understanding of consumer digital behavior and consumer research. Change leader - questions existing paradigms. Interest in and passion for content and technology. EDUCATION REQUIREMENTS College degree in marketing, business administration, or communication preferred. The base salary range below represents the low and high end of the salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of the Company's total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits. Denver area base salary range: $58,000 - $81,000 per year Application Deadline: This position is open and still accepting applications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. Alterra Mountain Company and its affiliates are equal opportunity employers.