Senior Digital Marketing Specialist (Eastern/Central located)

Location: Remote - US Work Model: Remote

The Lead Digital Marketing Specialist leads strategy, execution, and optimization of integrated, full-funnel digital marketing programs across paid media, email/lifecycle, web, and virtual events. This role is involved throughout the campaign planning process from tactical ideation through execution, manages budgets and agency execution as applicable, and ensures programs are aligned to pipeline and revenue goals. This position provides senior-level leadership in measurement, audience strategy, and experimentation to drive continuous performance improvement and scalable best practices.

Own and lead comprehensive digital marketing strategy across paid media, email/lifecycle, web, and virtual events, ensuring all efforts are integrated, measurable, and aligned to pipeline and revenue goals; lead email and lifecycle marketing strategy including segmentation, personalization, nurture streams, lead scoring, and deliverability best practices
• Lead virtual event planning and digital promotion including registration flows, tracking/UTMs, lead capture, CRM/marketing automation integration, and post-event nurture and reporting; partner with web/UX to manage landing pages and website content that supports campaigns, improves conversion rates, and aligns to SEO, accessibility, and brand standards
• Lead cross-functional collaboration with Sales/SDR, RevOps, Product, Creative, Web, and Analytics to align targeting, messaging, offers, and follow-up processes across channels; serve as a trusted advisor to internal stakeholders on digital marketing strategy, channel mix, and market trends
• Own measurement and performance analysis using GA4, ad platform reporting, and BI dashboards; establish KPIs, ensure tracking accuracy, and translate insights into optimization actions; drive A/B and multivariate testing across ads, email, and landing pages to improve CAC, CVR, and pipeline quality
• Optimize campaign operations including intake/briefing, QA checklists, naming conventions, UTM governance, and documentation; develop and maintain channel playbooks and best practices across paid media, lifecycle/email, landing pages, and events including compliance, privacy, and brand requirements
• Act as a thought leader by sharing insights, coaching peers, and contributing to team-wide standards for targeting, creative testing, measurement, and lifecycle marketing; mentor, coach, and provide quality review and feedback to team members to build capability in paid media, analytics, and marketing automation

• Google Ads
• LinkedIn Campaign Manager
• Meta Ads
• Marketo
• HubSpot
• GA4 (Google Analytics 4)
• Looker Studio / Power BI / Tableau
• Microsoft Office / Excel

• 5+ years of progressive digital marketing experience including paid media and lifecycle/email marketing, with demonstrated impact on pipeline or revenue outcomes
• Hands-on paid media experience across Google Ads, LinkedIn Campaign Manager, and Meta Ads, including audience targeting, creative testing, budget pacing, and optimization
• Extensive experience in Marketo and/or HubSpot including program builds, segmentation, personalization, nurture journeys, lead scoring, A/B testing, and CRM synchronization
• Strong analytical and measurement skills including GA4, conversion tracking, UTM governance, and attribution concepts, with a track record of improving performance through data and experimentation
• Digital advertising certifications required or obtained within 6 months of hire: Google Ads Certification and GA4; Meta Blueprint and/or LinkedIn Marketing Labs certifications strongly preferred

• Advanced platform expertise in Marketo Engage, HubSpot Marketing Hub, or Salesforce Account Engagement (Pardot), including operational governance and lifecycle stage management
• Experience with CRM and RevOps alignment in Salesforce or similar platforms, including lead routing, SLAs, and funnel stage definitions
• Hands-on conversion rate optimization (CRO) and landing page testing experience with familiarity with A/B testing tools and experimentation design
• Working knowledge of privacy and compliance considerations including CAN-SPAM, GDPR/consent management, and email deliverability fundamentals
• Dashboarding and reporting experience with Looker Studio, Power BI, Tableau, or similar tools with the ability to translate performance into executive-ready narratives

The salary range for this role is $125,000 - $145,000. The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience.

Hyland is the pioneer of the Content Innovation Cloud, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.