Lead Marketing Demand Management Specialist

Location: Remote - US Work Model: Remote

The Lead Demand Management Specialist is responsible for owning the end-to-end pipeline operating system across all sources - Marketing, SDR, Sales, and Partner - for a given vertical or geography. This role diagnoses pipeline gaps by source, stage, and segment/solution, and drives cross-functional execution with Programs, Field/ABM, SDR, Sales, Alliances, PMM, and RevOps. This position connects marketing campaigns, intent data, buyer journey insights, sales plays, and sales engagement motions into an integrated calendar of programs that accelerate new pipeline creation and pipeline progression.

Leverage a unified view of pipeline volume, velocity, conversion, and quality by source, stage, solution, segment, and vertical/geo; publish pipeline health diagnostics and own a single trusted pipeline narrative that reconciles all sources - presenting insights, risks, and recommended next steps to SDR, Sales, and Marketing leadership
• Track pipeline program performance weekly; analyze conversion rates, engagement signals, and pipeline creation; manage recurring operational pipeline review meetings to assess current state and surface recommendations
• Create and manage the Demand Program calendar of blitzes and campaigns across sales, digital sales, SDRs, and partners; stand up remediation workstreams with clear owners and track due dates to closure via a completion dashboard
• Orchestrate execution of sales plays and cadences across Solution Marketing, Program Marketing, Field Marketing, SDR leadership, Digital, PMM, and RevOps; coordinate with Field Marketing to localize plays, content, and programs for geos and segments
• Own the intake, prioritization, and scoping of new strategic demand initiatives; recommend optimizations to plays, content, cadence steps, segmentation, and routing; design and implement playbooks for pipeline acceleration across Stage 1-Stage 4 opportunities
• Operate as a trusted advisor and innovative thought leader; mentor, coach, and develop team members; translate marketing themes into actionable sales engagement cadences and deliver sales-aligned motions via Salesloft aligned to each program

• Salesloft
• AI

• Bachelor's degree or equivalent experience with 10+ years in enterprise B2B SaaS across Demand, RevOps, and SDR functions
• Strong operational mindset with hands-on experience in CRM, MAP, intent platforms, routing engines, and sales engagement tools
• Proven ability to influence without authority; skilled at turning data into actionable insights and crisp leadership narratives that drive results
• Excellent communicator with demonstrated experience influencing senior stakeholders across Sales, SDR, Product, RevOps, and Marketing
• Deep understanding of buyer journeys, pipeline stages, ABM, and opportunity management in complex B2B environments; expert in funnel diagnostics, cohort/velocity analysis, and attribution reconciliation

• Hands-on experience with Salesforce, Marketo, Salesloft, ABM/intent platforms, PRM/partner objects, and BI tools
• Proven leadership building cross-functional programs that scale across enterprise and global markets
• Ability to convert data and insights into orchestrated actions, plays, and measurable outcomes
• Experience designing and implementing pipeline acceleration playbooks for complex B2B sales cycles
• Demonstrated ability to provide guidance, coaching, and meaningful feedback to developing team members

Based on individual states' employment laws, the following details are to comply with the relevant salary posting requirements: base salary range of $134,000 - $151,000 and eligible for benefits.

Hyland is the pioneer of the Content Innovation Cloud, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.