Marketing Operations Associate

Marketing Operations Associate

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Marketing
Operations Manager is responsible for enabling and executing marketing programs
across multiple business segments by managing campaigns, workflows, advertising
operations, and reporting infrastructure. The role serves as a central
operational partner to marketing, sales, and internal teams, ensuring
initiatives are delivered efficiently, accurately, and with strong crossfunctional
coordination.

This position
translates marketing plans into executable workstreams, manages timelines and
dependencies, supports campaign data integrity and reporting, and provides
operational support to internal stakeholders and external ad partners. Success
in this role is defined by execution reliability, process discipline, and the
ability to support multiple teams and priorities simultaneously.

Responsibilities:

Marketing Program & Campaign
Operations (CrossSegment)

• Support execution of marketing campaigns
  across multiple segments and audiences, including email, social, paid
  media, webinars, and promotional programs.
• Develop target lists for all campaigns,
  ensuring alignment to segment, portfolio, and campaign objectives.
• Manage lead cleansing and upload from events,
  conferences, webinars, and SUNs to ensure data accuracy and usability.
• Coordinate campaign logistics such as
  timelines, approvals, asset readiness, segmentation, and distribution.
• Contribute to crossfunctional campaign
  collaboration, supporting coordination between marketing, sales, and
  other internal stakeholders.
• Manage
  and coordinate virtual marketing events such as webinars and Product Showcases, including scheduling,
  arranging resources and speakers, and managing endtoend process flows,
  supporting each segment team.

Workflow & Project Management

• Manage marketing tasks and workstreams within
  project management systems, ensuring clear scope, deadlines, and
  accountability.
• Manage the Marketing Connections Meeting,
  including setting agendas, finalizing monthly presentations,
  incorporating engagement elements, and distributing meeting minutes.
• Coordinate reviews and approvals across
  marketing, sales, and leadership stakeholders.
• Track progress, flag risks, and provide
  regular execution status updates to marketing leadership.
• Manage weekly Marketing Minutes
  meeting.
• Manage agendas for team meetings.
  

Sales & Internal Enablement

• Support sales enablement across segments.
• Function as an operational point of contact
  for sales and internal teams regarding marketing timelines, materials,
  and execution details.

Ad Partner & Stakeholder
Coordination (Operational Support)

• Manage advertising operations, including
  spend tracking, calendar management, placement coordination, and
  preparation of advertising materials by portfolio.
• Provide operational support for marketing
  activities involving external ad partners, associations, and vendors
  across segments.
• Organize and facilitate product photo shoots
  and video shoots, both inhouse and at customer or client sites as
  needed.
• Coordinate asset delivery, approvals, and
  communications to ensure ad partners and internal teams have what is
  needed for execution.
• Maintain organized documentation of ad
  partnerrelated marketing activities and deliverables.

Reporting, Tracking & Documentation

• Track executional status of marketing
  initiatives across segments, maintaining visibility into what is
  completed, in review, or in progress.
• Support analytic reporting development,
  including contributions to LMMrelated reporting.
• Maintain organized records of assets,
  communications, workflows, marketing process documentation, and
  templates.
• Support marketing projects as assigned and
  assist the team as needed during peak periods or special initiatives.
• Provide operational marketing support to
  internal teams as needed, including Customer Success, Government,
  National
• Accounts, GPO's, including Sourcewell and Kinetic, and the
  Networking team.

Requirements:

• Ideal candidate must reside in East Coast or Central Time Zones
• Bachelor's degree in an applicable discipline required, master's degree preferred
• 3-6 years in marketing operations, campaign operations, or marketing coordination
• Direct experience supporting campaigns through email, digital advertising, webinars, and promotional programs
• Experience developing target lists, managing segmentation, and supporting campaign deployment
• Practical exposure to lead management, including cleansing, validation, uploads, and handoff after events and campaigns
• Approximately 25% travel expectation

Salary Range: $80,000 - $90,000, eligible for a 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.