Head of Campaign Delivery, Marketing

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This role is based in our605 3rd Ave, New York, office

The Head of Campaign Delivery, Marketing is responsible for overseeing the organization, fulfillment, and optimization of marketing campaigns across all channels. This individual will partner with a team of high-performance marketing managers and specialists, with the goal of ensuring all campaign activity is delivered on time, within budget, and aligned with the company's strategic and commercial objectives. The role requires a strong blend of critical systems thinking, operational excellence, and creative problem-solving to drive successful marketing performance that delivers against core goals and revenue growth.

Key Responsibilities:

Tactical, Effective Execution:

• Own the tactical laydown, operational fulfillment and tracking of an annual, omnichannel event marketing campaign delivery plan aligned with the company's overall marketing and business objectives
• Implement the strategy and creative direction set by the VP of Marketing with a focus on cohesion, execution and measurement
• Ensure campaigns are integrated across channels, including digital, media partners, social media, PR, email, events, automation and traditional media

Campaign Management:

• Oversee the end-to-end delivery of marketing campaigns, from execution to post-campaign analysis
• Manage the campaign calendar to ensure timely delivery and avoid overlaps or resource conflicts
• Ensure campaigns are tailored to target audiences and optimized for maximum impact

Team Management:

• Effectively operationalize campaigns with channel inputs from specialists roles across brand, product, seo, paid and pr
• Foster a culture of excellence, unity and accountability within the team
• Provide organizational management best practices
• Work closely with operations and central teams to organize campaign integration

Budget and Resource Management:

• Oversee PO management, ensuring efficient allocation of resources and adherence to financial targets

Performance Analysis and Reporting:

• Analyze campaign performance data to measure effectiveness and ROI
• Prepare and present detailed reports to senior management, highlighting successes, challenges, and recommendations for future campaigns
• Use insights to continuously refine campaign strategies and improve outcomes

Stakeholder Collaboration:

• Work closely with cross-functional teams, including product, sales, creative, and digital teams, to ensure campaigns align with broader business goals
• Act as the primary point of contact for external agencies and partners involved in campaign delivery

• At least 5+ years of experience in a senior marketing position, specifically managing end-to-end campaign delivery across multiple channels (e.g., digital, social media, PR, email, events, and traditional media) with a proven track record of achieving measurable results, such as increased lead generation, improved conversion rates, or revenue growth through marketing campaigns.

• Demonstrated success in managing large-scale, omnichannel marketing campaigns that align with strategic business objectives, with examples ofinnovative campaign strategies or creative problem-solving that led to successful outcomes.

• Hands-on experience leading the use of project management tools (e.g., Asana, Trello, Monday.com, or similar) to plan, track, and execute multiple campaigns simultaneously.

• Proven ability to manage campaign calendars, ensuring timely delivery and resource optimization.

• Proficiency in using analytics tools (e.g., Google Analytics, Tableau, or Power BI) to measure campaign performance, calculate ROI, and derive actionable insights.

• Experience in preparing detailed performance reports and presenting data-driven recommendations to senior stakeholders.

• Hands-on experience with complex marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools to streamline campaign execution and tracking.

• Practical understanding of digital marketing strategies, including SEO (e.g., keyword research, on-page optimization), PPC, social media advertising, and email marketing (e.g., segmentation, A/B testing).

• Strong written and verbal communication skills, with a track record of influencing and collaborating with cross-functional teams (e.g., product, sales, creative, and digital teams).

• Experience in managing relationships with external agencies and partners to ensure seamless campaign delivery.

• Familiarity with managing marketing budgets, including purchase order (PO) processes, cost tracking, and ensuring campaigns stay within financial targets.

• Demonstrated ability to identify inefficiencies in campaign processes and implement scalable solutions to improve operational workflows.

• Experience in managing competing priorities in a fast-paced environment while maintaining attention to detail and meeting deadlines.

• Experience in navigating challenges, such as shifting priorities, resource constraints, or tight deadlines, while maintaining high performance.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $125,000- $135,000 based on experience.

This role will automatically unpublish on 27th March

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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