Lifecycle Marketing Coordinator

Aquent is partnering with an innovative and rapidly growing company at the forefront of a transformative industry, dedicated to shaping the future through cutting-edge technology and a commitment to excellence. This organization is driven by a mission to create groundbreaking solutions that enhance daily life and set new standards for what's possible. Join a team where your contributions directly influence the evolution of customer engagement and the success of pioneering initiatives.

Are you a marketing enthusiast with a passion for crafting compelling customer journeys? We're seeking a dynamic and proactive individual to join a forward-thinking team, where you will play a pivotal role in shaping how customers interact with our innovative offerings from their very first touchpoint. This is an exciting opportunity to drive engagement, foster loyalty, and directly impact the growth and success of groundbreaking products and services. Your expertise will be crucial in developing and executing multi-channel strategies that resonate with our audience and contribute to our mission of redefining customer experiences.

**What You'll Do:**

* Support the development and execution of comprehensive lifecycle marketing strategies.

* Assist in building, meticulously testing (QA), and launching multi-channel customer journeys across email, push notifications, SMS, and in-app messaging.

* Collaborate closely with cross-functional teams to ensure consistent and impactful messaging and design across all customer communications.

* Act as a primary marketing contact within the cross-functional team, helping to maintain and optimize our customer relationship management (CRM) tools.

* Contribute to analyzing and reporting on campaign performance, providing insights that drive continuous optimization and strategic improvements.

* Help manage the campaign calendar and production workflow, ensuring the timely delivery of all communications.

**Must-Have Qualifications:**

* Bachelor's degree in Marketing, Business, or a related field.

* 4 to 6 years of experience in a marketing role, with a strong focus on lifecycle marketing.

* Expertise in using enterprise-level marketing automation platforms.

* Demonstrated experience with mobile marketing channels, including push notifications and in-app messaging.

* Solid understanding of customer relationship management (CRM) systems.

* Highly motivated and proactive, with the ability to thrive both independently and collaboratively in a fast-paced, dynamic environment.

* Exceptional written and verbal communication skills.

* Strong interpersonal skills and a collaborative, team-oriented mindset.

* Proven ability to meet deadlines and effectively manage multiple priorities.

**Nice-to-Have Qualifications:**

* Experience with advanced data management and customer segmentation platforms.

* Strong analytical skills and a data-driven approach to lifecycle marketing.

* Experience launching new products or services, ideally in a business-to-consumer (B2C) context.

* Experience within the transportation or technology industry.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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