Product Manager

Join a Team That Sticks Together!

At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries.

We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more.

In addition to our specialty adhesive products, we offer well-known brands like Duck, FrogTape, Painter's Mate, Shurtape, T-Rex, Kip, and Pro Tapes.

Why Work with Us?

We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world.

What We Offer:

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  A company that truly values your contributions

  
  

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  A place where you can grow, make an impact, and be part of something meaningful

  
  

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  A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers

  
  

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  An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset

  
  

More Than Just Tapes...

In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate.

We Ask for the Best, and Offer the Best in Return

We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you're looking to be part of a forward-thinking, fast-paced, and supportive team, we'd love to hear from you!

Our tapes may do the sticking, but it's our people who hold it all together.

SUMMARY OF POSITION

The Product Manager for Specialty Tape is responsible for developing and executing the product strategy for a portfolio of specialty adhesive tape solutions. This role acts as the central hub between customers, sales, R&D, operations, and marketing to drive profitable growth, guide new product development, and manage the full product lifecycle. The product manager must have an expert understanding of the products' buying audiences and their needs and often acts as a subject matter expert who transfers knowledge about markets, buyers and product across marketing and sales functions.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Manage product lifecycle from concept to commercialization through end-of-life.
• Monitor product performance (sales, margin, quality, cost) and take corrective actions when needed.
• Lead SKU rationalization efforts and ensure the portfolio stays competitive and profitable.

Cross-Functional Collaboration

• Partner with research and development (R&D) to define product requirements and support development and qualification testing.
• Work with operations and supply chain to ensure component availability, optimal production processes, and inventory health.
• Collaborate with marketing and sales to develop value propositions, product messaging, and sales enablement tools.

Customer & Market Engagement

• Serve as the subject-matter expert for specialty tapes, providing product training and technical support to sales teams and key accounts.
• Conduct customer visits and gather voice-of-customer (VOC) insights to guide innovation and improvement.
• Track competitor offerings, pricing, and market dynamics to maintain differentiated positioning.

Financial & Performance Management

• Accountable for pricing strategy and margin performance for the product line in alignment with Sales Leadership.
• Develop annual revenue forecasts and support budgeting activities.
• Evaluate ROI of major initiatives and track key performance metrics.

• Manage the product management function to rationalize products, identify gaps in portfolio of standard products and manage the stage gate process to develop the products in conjunction with the Innovation function.
• Support strategic direction of digital landscape, including website properties, to build credibility and confidence.
• Ensure existing TDS's are current and accurate (and reflect proper [substantiated] claims).
• Create marketing collateral to support the target market segment - brochures, catalogs, sales sheets, case studies, photography, videos, etc.
• Develop messaging to support the launch into the new segment (including packaging if needed).
• Coordinate sample availability and create a more defined process for Connecticut sample requests.
• Provide sales and customer support (including training, customer visits, presentations, etc.).
• Lead or actively participate in new product development (NPD) projects needed to support the new segment.
• Coordinate competitive landscape analysis and comparison as needed.
• Conduct market research as needed (including VOC work when applicable and validating market size/potential); Also need to understand any cross-business segment opportunities within Shurtape and ensure appropriate communication.
• Support internal systems (GIMS and ESKO) as needed.
• Identify and support any relevant trade shows.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Strong analytical and strategic thinking skills.
• Ability to translate technical product capabilities into customer value.
• Excellent cross-functional communication and project management skills.
• Experience with market research and competitive analysis.
• Comfortable working in a fast-paced, matrixed environment.
• Strong computer skills including MS Office and Analytic tools.
• Strong presentation skills, verbal and written.

JOB REQUIREMENTS

• Bachelor's degree in Engineering, Business, Materials Science, Chemistry, or related field; MBA preferred.
• 3+ years of product management, marketing, or technical experience-preferably in adhesives, films, specialty materials, or industrial manufacturing.
• Demonstrated financial acumen and Profit and Loss (P&L) understanding.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to work in front of a laptop or workstation for extended periods of time.
• Occasional standing, sitting, walking, loading, and talking on the phone.
• Hybrid work environment, schedule flexibility to include after-hours workload.
• Travel required up to 20%.

WORK ENVIRONMENT

Our office is designed to bring people together. It's an open, collaborative space where creativity and teamwork thrive. We believe the best ideas come from shared conversations and we encourage our teams work closely and support one another. To help everyone do their best work, we provide a comfortable and well-equipped workspace, foster team building through activities and social events, and prioritize work-life balance, further helping our employees achieve their personal and professional goals. Our company culture values innovation, inclusivity and a positive attitude, with the contributions of each employee driving our overall success.

Shurtape Technologies, LLC is proud to be an Equal Opportunity and Affirmative Action employer. Shurtape Technologies, LLC does not discriminate based on race, religion, color, national origin, gender (including identity & expression), medical condition, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business requirement.