New

Business Development Marketer

Vaco
$60,000.00 - $75,000.00 / yr
United States, Ohio, Cleveland
Feb 24, 2026
Client:Home Care Organization (Non Skilled) Role:Home Care Business Development Marketer Pay Rate:$60,000 - $75,000 base salary + performance-based incentives Location:Ohio, Cleveland/ Akron (Northeast Ohio Territory) ****Looking for someone who has previous experience maintainingrelationships with the case managers at AAA (Area Agencies onAging). Position Overview The Home Care Marketer will be responsible for driving census growth and expanding referral partnerships within the local healthcare community. This role focuses on building strong relationships with hospitals, physicians, rehabilitation centers, senior living communities, and case managers to increase referrals and brand visibility. The ideal candidate is relationship-driven, results-oriented, and experienced in healthcare outreach. Key Responsibilities Develop and execute territory marketing plans to drive patient referrals and admissions Establish and maintain strategic partnerships with hospitals, discharge planners, physicians, rehabilitation facilities, and senior living communities Conduct in-person outreach visits, presentations, and networking meetings within the assigned territory Educate referral sources on services, care programs, and differentiators Track referral activity, conversion metrics, and market trends Collaborate closely with clinical and intake teams to ensure seamless transitions and superior onboarding experiences for new patients Represent the organization at community events and healthcare networking functions Maintain CRM records and provide regular pipeline and performance reports to leadership Qualifications Bachelor's degree in Marketing, Business, Healthcare Administration, or related field (preferred) 2-5+ years of healthcare marketing, home care marketing, or business development experience Established relationships within the local healthcare community strongly preferred Strong understanding of Medicare/Medicaid and home care services Excellent communication, presentation, and relationship-building skills Self-motivated with the ability to work independently in a field-based role Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.