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About PLAY
PLAY is USA TODAY Co.'s emerging casual entertainment hub-bringing games, puzzles, and delightful digital experiences to millions of users. The Analytics Lead will establish the data foundation that drives product innovation, marketing performance, and user engagement.
The Analytics Lead for PLAY owns the end-to-end measurement ecosystem that directly drives subscriber and ARPU growth. This role builds the analytical infrastructure and KPI taxonomy tied to monetization (e.g., CAC, LTV, conversion and upgrade rates), then translates behavioral signals into action.
Key Responsibilities
Measurement Framework & Data Infrastructure
- Build and maintain a comprehensive measurement framework for PLAY spanning games, user flows, acquisition, retention, and monetization.
- Define KPIs and ensure alignment across product, marketing, and creative teams.
- Architect the data structure, tagging plan, and event tracking needed to support deep behavioral analysis.
Performance Analysis & Insights
- Track and interpret key metrics such as clickthrough rates, registrations, subscriptions, retention, and time on site.
- Analyze granular gameplay and feature level data to understand engagement, adoption, and drop-off patterns.
- Deliver insights in clear, actionable formats to stakeholders across the organization.
Analytics Tools & Dashboarding
- Leverage Google Analytics (GA4), Big Query, and segmentation tools to inform audience targeting and behavioral analysis.
- Build BI dashboards to support realtime reporting for leadership and cross functional teams.
- Ensure data accuracy, governance, and consistency across systems.
Forecasting & Trend Analysis
- Model trends in gameplay behavior, feature adoption, and subscription patterns to inform roadmap planning.
- Deliver forward-looking insights on revenue growth, retention, and risk to align creative, product, and marketing priorities.
Cross Functional Leadership
- Act as the analytical expert within the PLAY ecosystem, educating stakeholders on data use and best practices.
- Collaborate with Product, Engineering, Marketing, Creative, and Revenue teams to ensure analytics support strategic priorities.
Qualifications
- 5+ years experience in gaming analytics, product analytics, digital analytics, or related fields.
- Expertise with Google Analytics (GA4), experimentation platforms, and BI tools (e.g., Tableau, Looker, Power BI, Google Cloud).
- Strong proficiency in SQL, data modeling, and funnel analysis.
- Demonstrated ability to translate complex data into simple, actionable insights.
- Experience in gaming, subscription products, or digital consumer platforms strongly preferred.
- Excellent communication skills and comfort presenting to leadership.
- Strong project management skills; able to build frameworks from the ground up.
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The annualized base salary for this role will range between $80,000 and $90,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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Gannett
Feb 20, 2026