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New Business Development Manager

Ocean Spray Cranberries, Inc.
vision insurance, flexible benefit account, parental leave, 401(k)
United States, Massachusetts, Lakeville
1 Ocean Spray Drive (Show on map)
Feb 13, 2026
Ocean Spray is hiring for a(n) New Business Development Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since. Ocean Spray is hiring for a New Business Development Manager - Emerging Channels! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer owned co op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.
The New Business Development Manager has overall responsibility for the development, execution, and growth of Ocean Spray's Emerging Channels business, with a focus on DSD distributors and liquor wholesalers.

A Day in the Life...

A Day in the Life of a New Business Development Manager - Emerging Channels

* Manages a portfolio of DSD distributors, liquor wholesalers, and emergingchannel accounts and is responsible for delivering the Annual Operating Plan.
* Responsible for achieving sales quotas/AOP, quarterly reforecasts, and ensuring consistent execution across distributor partners.
* Leads the execution of Merchandising, Assortment, Promotions, and Shelving objectives by directing distributor and broker resources to meet Ocean Spray goals within required timelines.
* Proactively utilizes and manages internal and external resources - including deduction resolution - to achieve both company and customer objectives.
* Owns demand planning inputs for assigned accounts; measured through accurate monthly sales forecasts and visibility into distributor depletions.
* Builds strong, collaborative relationships across Ocean Spray's internal network, distributor leadership teams, field sales partners, and broker organizations to drive business results.
* Understands, articulates, and educates distributor and wholesaler partners on Ocean Spray strategies, priorities, and execution expectations.
* Analyzes shipment trends, depletions, execution gaps, and financial results; develops solutions to close volume and profit gaps.
* Collects and communicates customer, industry, and competitive insights to identify opportunities or risks impacting the Emerging Channels business plan.
* Identifies whitespace growth opportunities across liquor, specialty beverage, and other highpotential emerging channels.

What We Are Looking For:

* Minimum 3+ years of sales experience; beverage alcohol, or DSD routetomarket experience strongly preferred
* Bachelor's Degree (required)
* Experience working with or managing DSD distributors or liquor wholesalers is a strong plus
* Ability to develop, lead, and execute a sales plan across multiple customer types
* Ability to proactively identify, develop, and act on business opportunities
* Strong analytical capabilities with the ability to interpret data and drive actionable insights
* Excellent written and verbal communication skills
* Ability to improve processes and enhance execution efficiency
* Credible, trustworthy, and skilled at influencing internal and external partners
* Ability to travel up to 30%

Education:

Bachelor's or University Degree (Required)

Work Experience:

At least 3 Years of Experience

Annual Salary:

$105,800 - $145,420

The base salary range information above serves as a guideline of the position's typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.

Benefits:

  • Complete insurance package on Day-1 that includes a plethora of health and wellness programs

    • Health, Dental, and Vision insurance

    • Health savings account

    • Flexible spending account

    • Life and accident insurance

    • Employee assistance program

    • Telehealth services

    • 1:1 health coaching

    • Supportive benefits for all the stages of your life

  • 401(k) with up to 6% Company matching; additional potential discretionary match at year-end

  • Short-Term Incentive/Performance bonuses

  • Flexible scheduling options

  • Vacation pay, up to three weeks of time (pro-rated for your first year of employment)

  • Holiday pay for 12 holidays

  • Career development and growth opportunities

  • Tuition/Education assistance programs

  • Access to LinkedIn Learning

  • Scholarship programs for children of employees

  • Parental leave

  • Bright Horizons Family Solutions - Back-up care, tutoring, etc.

  • Adoption assistance

  • Bereavement leave

  • Up to $300 fitness reimbursement

  • Up to $300 massage reimbursement

  • Employee appreciation events

  • Employee discounts

  • Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

  • Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
  • Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
  • Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
  • Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

For MA Applicants - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.

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