Freelance Sr Group Director, Client Advice and Management

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.
• INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around.
• IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Summary

The Senior Group Director, Client Advice & Management, will have responsibility for client leadership on our major growth initiatives and day to management on Amazon Ring, within the broader Amazon account, our largest global client within the network, creating a clear agenda for teams, being the consistent lead for this account, as we accelerate our growth & performance efforts. This role will be specifically focused on Amazon Ring, the home security and video doorbell brand within Amazon's portfolio The role is US focused.

The Senior Group Director will have a passion for the tech category, and is responsible for leading a cross-channel team of ~25 people in the US across performance channels (Digital, Social, Search) and upper funnel channels (Linear, Streaming, OOH) helping to steward Ring's campaign strategy, business development, and tracking to overall 2026 marketing and business goals. As the most senior client leader on this piece of business, reporting to Global Managing Partner, this role will also need to partner with our cross-craft leaders who lead all different disciplines (Strategy, Communications Design, Investment, Performance Marketing, Advanced Analytics, Data and Tech) for success and to achieve our aims.

Responsibilities

• Serve as the main point of contact for key Ring US client leads
• Overall responsibility for client service excellence and deepening existing client relationships, with a core focus on regional teams and top 20 markets
• Work with channel leads to establish clear vision and delivery of growth objectives
• Steward channel leads to plan, execute, and report on ongoing paid media campaigns, with a strong focus on consistent performance metrics, optimizations, and quick-turn bias for action on campaign performance.
• Ensure the right process and procedures are put in place for the effective management of the working process and learnings are effectively shared
• Act as business consultant to the client, beyond media planning and buying
• Steward and drive thought leadership opportunities between the agency team and client priorities, ensuring clients feel their business is being prioritized for first-to-market opportunities
• Ensure consistently positive TRR scores with all markets
• Challenge clients to innovate, try new things, test, and scale
• Develop and maintain excellent working relationships with all agency departments/disciplines, collaborating with them to deliver excellent work, and focusing strongly on team morale and cohesion

Required Skills & Experience

• Demonstrable experience in partnering with large, complex, fast-paced performance clients with the ability to influence key stakeholders without having direct authority in order to achieve objectives
• Proven ability to deliver on growth mindset and invent and simplify complex situations
• Strong performance and upper funnel media planning and buying background to help guide strategic vision for campaign planning
• Capable of delivering strategic business counsel to clients outside of the media planning and buying perspective, resulting in building integrated client solutions
• Demonstrates strong and current knowledge of entertainment and industry trends and best practices
• Proven ability to proactively develop relationships with clients
• Ability to drive projects from conception to completion; project management experience
• Experience of having worked within a holding company structure, or matrix organization, as well as having exposure to entertainment industry categories, and at some stage having worked within an agency environment
• Understands internal reporting to manage budgets effectively; ability to adapt to changing revenue models
• Understands and makes use of economic, financial, competitor and industry data in diagnosing business strengths and weaknesses and ability to develop strategies and plans that help the business grow
• Supports team environment of experimentation and collaboration, expecting to raise the bar and demanding a high standard within the agency
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

Desired Skills & Experience

• 10+ years' experience in client service, media expertise, digital agencies, agency or client side
• Media experience with at least 10 years client or agency side with experience in a Global capacity

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please emailaccommodation@mbww.com.