Marketing Manager

Are you ready to shape the future of marketing strategy for a globally recognized brand? As a pivotal Director-level leader, you will be at the forefront of transforming how our client understands and connects with its customers. This is an exceptional opportunity to drive significant impact, translating complex data into compelling narratives that directly influence business decisions and empower dynamic marketing campaigns across a diverse portfolio of brands. Partnering with Aquent, you'll join a team dedicated to innovation and excellence, making a tangible difference in how a major player in the retail industry engages with its audience.

Our client is a leading company with a rich history, operating a diverse portfolio of beloved brands that touch millions of lives. They are committed to innovation and staying ahead in a rapidly evolving market, leveraging cutting-edge data and insights to inform their strategic direction. This role sits within their forward-thinking Marketing Intelligence organization, where you will be instrumental in shaping the audience strategies that fuel their continued success and market leadership.

We are seeking a visionary and dynamic leader to step into a critical role focused on **Audience Insights & Segmentation**. You will spearhead the creation of data-driven insights, strengthening the approach to audience strategy and segmentation across all marketing campaigns. With the support of a dedicated team, you will empower holistic, modern media strategies and decision-making through a deep understanding of diverse audiences. Your expertise will be vital in developing insights in collaboration with internal resources, ensuring marketing campaigns are infused with data-driven intelligence and audience signals. You will be responsible for deriving comprehensive audience strategies by leveraging a multitude of first- and third-party data sources and platforms, serving as a key interface between the broader Audience team and brand-focused teams.

**What You'll Do:**

* Leverage first- and third-party data sets to generate audience strategies, deploy those learnings to refine audience segments, and accelerate effectiveness across the client's brands.

* Partner with internal brand counterparts to provide analytical expertise, enabling data strategy and insights that empower performance media initiatives.

* Utilize proprietary and syndicated tools to create and present analyses across the client's portfolio, conveying a clear audience story that translates into actionable insights and segments for marketing campaigns.

* Collaborate with a team of brand-aligned embedded resources to ensure audience insights and trends are effectively infused into brand vision, positioning, and growth strategies.

* Work closely with brand marketing leaders to ensure their audience needs are met and manage priorities effectively.

* Craft audience insights into compelling narratives that inform and drive key business decisions.

* Act as a key collaborator and resource for brands during the planning process, providing a 360-degree view of portfolio-wide insights to improve go-to-market approaches.

* Serve as the engine of the client's insight generation activities, supporting senior leadership in effectively communicating how to integrate learnings into media and marketing activities swiftly.

* Partner with external media agency partners to generate and infuse key takeaways into activation activities.

* Collaborate with the Audience Data team to bring together a holistic strategy across the client's portfolio and enable successful campaigns.

**What You'll Bring:**

**Must-Have Qualifications:**

* Previous experience as an Associate Director, Director, or head of consumer insights, ideally serving as a consultant or fractional leader.

* 8+ years of marketing experience with at least 5 years specifically in audience insights and/or social listening research.

* Proven senior experience leading and commissioning projects end-to-end and managing analysts or vendors to complete work.

* Demonstrated ability to build highly visual, impactful presentations quickly and efficiently, while coaching a junior team.

* Strong understanding of methodology, data, and systems best leveraged for research.

* Demonstrated ability to generate strategic insights from rigorous analysis.

* Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.

* Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions.

* Diverse-minded, curious, creative, and solution-oriented approach.

* Strong leadership capabilities, including the ability to work independently, facilitate collaboration, build and develop teams, identify capability gaps, and implement professional development.

* Excellent planning skills to strategically advance company and brand-specific goals, optimize activities, prioritize key levers, and implement relevant processes.

* Deep subject matter expertise, establishing a strong presence with teams and the broader organization, and excellent presentation and written communication skills.

**Nice-to-Have Qualifications:**

* Experience from a consumer insights research agency (quantitative and qualitative) or a social listening research startup.

* High ability to create compelling data visualizations and improve data insights using various sources of second and third-party information.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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