Marketing Cloud Consultant

Our leading financial client is looking for a Marketing Cloud Consultant who is a technical expert in the Salesforce Marketing Cloud (SFMC) ecosystem. This role is designed for a high-energy professional who is a master at juggling multiple high-priority projects while maintaining meticulous attention to detail. The ideal candidate will possess a great understanding of email and digital best practices to seamlessly translate marketing strategy into sophisticated execution. We are seeking a proactive team player with a "digital agency" mindset-someone who is comfortable navigating complex data and automation tools in a fast-paced, enterprise environment.

The client is looking for a candidate that has vast experience consulting on adoption, lead generation & email & marketing automation best practices. Specifically, candidates with an aptitude for listening to what a client 'says' they want, and helping them translate that into high performing & highly efficient campaigns.

• Strategic SFMC Execution: Build and deploy complex email campaigns, automated journeys, and workflows within Salesforce Marketing Cloud.
• Project Mastery: Demonstrate superb time management and organizational skills to lead multiple projects across different stages of their lifecycle.
• Advanced Personalization: Utilize Salesforce Marketing Cloud Personalization (MCP) to create and run dynamic promotions and real-time campaign experiences.
• Best Practice Integration: Apply a deep understanding of email and digital best practices (design, coding, deliverability, and testing) to every campaign.
• Data & Analytics: Pull and analyze data, trends, and insights to inform optimization decisions and overarching strategy.
• Operational Liaison: Act as the interface between onshore stakeholders and our offshore team; provide guidance on templatized production asks to ensure quality and brand consistency.
• Cross-Functional Partnership: Maintain strong relationships with investors and internal partners, listening to proposed campaign needs and providing expert technical recommendations.

• SFMC Expert: Deep technical mastery of Salesforce Marketing Cloud is required on day one. (Note: This is not a Pardot/Account Engagement role).
• Digital Native: Expert knowledge of the latest email marketing trends, compliance standards, and digital best practices.
• Salesforce Integration: Strong understanding of Salesforce Sales Cloud (CRM) and the integration between CRM and Marketing Cloud.
• Master Juggler: Exceptional ability to manage tight deadlines and shifting priorities under pressure.
• Meticulous Detail: A rigorous focus on accuracy, naming conventions, and folder structures within a complex environment.

• Tenure: 2-5 years of experience preferred (Minimum 2+ years for candidates with diverse digital agency backgrounds).
• Client Context: Experience working with large enterprise clients; financial industry background is a plus but not required.
• Education/Communication: Excellent verbal and written communication skills; comfortable interfacing with both technical engineers and business partners.

• Hybrid Requirement: On-site presence in Charlotte/Fort Mill is required every Tuesday and Wednesday.
• Team Atmosphere: A fast-paced, collaborative culture (complete with 4:00 PM candy traditions).

The target hiring compensation range for this role is $60.00 to $63.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.