Content Marketing Specialist, Literacy and World Languages

Content Marketing Specialist, Literacy and World Languages

What We Seek

At Carnegie Learning, we're building lifelong learners. We want to help every student and teacher reach their potential, so we rely on research and instructional best practices to provide the highest-quality math, literacy, world language, professional learning, and tutoring solutions. And we need your help to get the word out.

We're looking for a content marketing specialist who is a word chameleon: you can shift from shaping impactful messaging to inspiring customer success stories, crafting thought leadership blog posts, and writing quippy ad copy-nailing every piece. We're seeking a rhetorical lighthouse, drawing in and delighting customers and prospects with creative, compelling content until they become qualified leads, then loyal customers. If you're passionate about balancing a data-driven, SEO-minded approach with human-centered, emotionally rich writing, we need you. Join our growing team and do the best work of your career!

What Your Day Will Look Like

• Partner with the product marketing team to create and refine compelling content in a variety of forms (collateral, webpage copy, blog posts, emails, ad copy, newsletters, and more) that speaks to our audience of K-12 administrators and educators and helps us stand out from the crowd.
• Partner with product marketing and communications to refine social media strategy for products.
• Drive SEO and content optimization strategy to connect content with prospects and, in turn, drive MQLs.
• Provide strategic consult on SEM, working with internal CL and vendor partners.
• Lead and complete writing projects that include multiple rounds of review with various stakeholders and subject matter experts.
• Think outside the box and strategize new ways of using content to engage our audience.

What Should Be In Your Bookbag

• Bachelor's degree in English, Communications, Journalism, or related field
• Experience with literacy and/or world languages education markets preferred, but not required
• Proven track record in content marketing and copywriting, with a portfolio of ad copy, email copy, web copy, blogs, newsletters, brochures, video scripts, etc.
• Demonstrated ability to adapt writing style to different audiences and goals, effectively tailoring content to resonate with K-12 administrators and educators.
• Deep understanding of educators' current needs and trends in the education industry
• Strong understanding of SEO principles and experience optimizing content for search engines, driving organic traffic, and improving online visibility.
• Proven ability to blend UX writing with SEO and accessibility practices to create content that resonates with a diverse audience.
• Knowledge of data-driven content marketing strategies, including the ability to analyze content performance metrics and make data-backed decisions to optimize content effectiveness.
• Detail-oriented with exceptional organizational skills, capable of managing multiple writing projects simultaneously and meeting deadlines.

What Gives Us Purpose

Carnegie Learning is a leading provider of K-12 education technology, curriculum, and professional learning solutions. With the highest quality, research-based offerings for K-12 math, literacy, world languages, and more, Carnegie Learning is changing the way we think about learning and creating powerful results for teachers and students alike. At Carnegie Learning we strive to create an environment where people want to work - one where the larger team comes first, where trying new things (and sometimes failing) is encouraged, and where we pursue our mission relentlessly.

Carnegie Learning is a major disruptive force in the digital curriculum market by combining world-class research, differentiated technology, best in class content together with a world-class mission-oriented team. This is where you come in! Are you ready to do the best work of your career and shape the future of learning?

What We Provide

• Named a Pittsburgh Top Workplace five years in a row
• Medical, dental, and vision benefits
• Virtual health services
• Basic life and disability insurance is offered at no cost
• HSA, FSA, DCSA, and Commuter saving accounts
• 401k with company match
• Employee assistance program
• Pet and Legal services insurance
• Generous paid time off and holidays
• Variable compensation opportunities
• Business casual work environment
• Mission-driven culture
• Flexible working hours, leveraging remote capabilities

What We Believe

We respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our business and industry. Carnegie Learning is an Equal Opportunity Employer.