New

Sr. Paid Media Activation Manager

Microsoft
$106,400.00 - $203,600.00 / yr
United States, Washington, Redmond
Jan 18, 2026
Overview The Microsoft Global Media Teamis responsible forplanning,activatingand fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders' unique business goals. The team's responsibilities extend to driving market intelligence and contributing to Microsoft's media innovation across media channels and ad tech. Microsoft's Global Media Team is a diverse, collaborative, solutions-oriented team committed to infusing diversity and inclusion principles into our hiring, our communication, our innovation, and the way we connect with our customers through advertising. We'rebuilding a Frontier Marketing organizationthat delivers integrated strategic end-to-end planning, execution,optimizationand measurement across our paid and organic demand engines supporting Microsoft's Customer Solution Areas. Our teamsoperatewith agility, blending human creativity and AI-powered insight to drive impact at scale. We prioritize outcomes over activity, embrace rapid learning loops, and collaborate across disciplines to reimaginewhat'spossible in modern marketing. To support this transformation, we are seekingaSr.PaidMediaActivation Managerwho will besupporting andmanaging Microsoft's in-house, quick turn, paidmediacampaign activation.Are you a marketer who is passionate aboutdevelopingcampaignstrategy,drivingmediaplans, and delivering business results? Do you have strongexperiencewithpaid social planning and hands-on activation,paid social reporting and insights,and have you managed in-house operations? In this role, you will lead in-house paid media strategy, planning and hands-on campaign execution,with a heavy focus onpaid social.The ideal candidate has deepexpertiseacross thedigitalmedia landscape (especially digital performance media),a strong growthmindset,can adapt to change,and is eager to innovate at the intersection of media, data, and technology. Responsibilities Helping build Microsoft Global Media's in-house paid media planning,activationand operations. Collaboratingwiththe Paid Media Director,Channel Specialists,Analytics,Digital Brand Safety, Finance Operations, and our platform andadtech partnersto ensurestrategic & compliantactivations. Developing paid media plans that deliver on required business outcomes and overseeing the hands-on execution, optimization, and reportingof these campaignsacross media channels, ad creative, and audience segments. Leading continual paid media operations and process improvements to ensure Microsoft's in-house media activationremainsagile and consistentlydelivers onthe required business outcomes and campaign KPIs. Activelymonitoringcampaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies. Divingdeep into analytics toidentifytrends and learnings across audiences, placements, channels, ad sets/variants, and anyadditionalvariables that couldimpactcampaign performance. Providingagile, responsive, collaborative, and transparent communications withinternal and external business partnersto ensure campaignsremainagile whiledelivering onthe required business outcomes. Qualifications Minimum Qualifications 5-7years of hands-on-keys paid social activation experience, preferably within an agency environment Thorough understanding of how to use native platform audience planning tools & suite of ad products including:Meta,X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok Consistenttrack recordof strong external partner and internal team relationships and communications Ability to manage and prioritize multiple projects under tight deadlines Advanced Excel skills, including but not limited to Pivot Tables, VLOOKUP, Macros,etc.are a plus Appetite for working in a dynamic, changing environment across many different teams and audience segments Sprinklr experience a plus Preferred Qualifications College BA/BS or equivalent professional experience Experience working in B2B Marketing and/or Media. Proven competency working across diverse teams with varied business goals. Able to work across a highly matrixed organization that includes internal and external stakeholders and partners. Able to deal with ambiguity and continued change. Strong communicationskills. Believes that success is a shared accountability across the whole team Experience using Microsoft technology and devices. Ability to be agile and work in a dynamic environment. Media IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.