Sr Digital Marketing Manager

About the Job:

The Sr. Digital Marketing Manager is responsible for executing and driving results to support our website ecosystem vision. You will work with key internal and agency partners to execute high visibility digital strategies, analyze what's working, and optimize to improve performance. Ideal candidates will possess expertise in digital marketing and user experience best practices.

What You'll Do:

• Execute and help define strategies across our website properties with the goal of driving qualified digital leads and advisor recruits

• Drive the day-to-day execution of campaign strategies and user journeys, collaborating cross-functionally for input and alignment to ensure the digital experience meets campaign objectives and supports media strategies

• Build landing pages to support website ecosystem and campaign strategies, leaning into self-service website capabilities

• Understand audiences coming to our website priorities and help identify strategies to create relevant website experiences to meet audience needs and drive the next best action

• Partner with SEO SMEs to ensure best practices are taken into consideration as new experiences are created and existing experiences are optimized

• Understand and drive website experience needs to support enterprise priorities

Planning & Prioritization

• Understand website ecosystem vision, roadmap and priorities

• Work with tech and creative partners to execute website priorities

• Effectively communicate project status and any risks as projects evolve

• Ability to manage multiple projects with large groups of stakeholders

Creative & Tech Partnerships

• Own the briefing process for website deliverables

• Work alongside creative and brand partners to ensure website deliverables meet brand standards and achieves the business goal

• Consolidate feedback from creative reviews for input and alignment

• Report back on creative results to inform future design iterations

• Work with tech partners to ensure website experiences are scalable and optimized for self-service

• Collaborate with tech partners on day-to-day priorities, troubleshooting and project status

• Serve as a trusted partner to cross-functional teams and advocate for the voice of the consumer to deliver an exceptional experience

Analytics Reporting

• Work with data partners to ensure workspaces and analytic requirements are in place to effectively track and measure website performance

• Analyze and use data and insights to optimize marketing plans and programs; leverage best practices when consulting

• Collaborate with web experience team on reporting needs (weekly, monthly, ad hoc, campaign, etc.)

• Understand website performance and how we are trending towards our KPIs

Testing & Personalization

• Contribute to the website testing roadmap

• Implement testing strategies to drive conversion rate optimization and to learn what works best in terms of copy, page layout, linking experiences, etc.

• Develop personalization use cases to identify how to make website experiences more relevant to our target audiences

What You'll Bring to the Role:

• 5+ years of experience in Digital Marketing

• Ability to build strong relationships cross-functionally (creative, tech, product) as well as collaborate with outside agencies and vendors

• Strong understanding of website user experience best practices

• Strong judge of creative and knowledge of best practices in driving high conversion

• Strong analytical skills extracting insights, interpreting data and making recommendations that will optimize performance

• Knowledge of emerging digital marketing trends

• Self-directed, proactive and able to define and execute projects independently

• Passion and ability to work in a fast-paced team environment

• Upbeat, personable, positive, can-do attitude

• Excellent problem-solving skills

• Highly organized and detail oriented

• Strong project management skills ensuring all deadlines are met and objectives are clearly communicated

#LI-Hybrid

Compensation Range:

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Geographic Specific Pay Structure:

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We believe in fairness and transparency. It's why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you're living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!

Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

Agency Management (NM) - Advanced, KPIs & Metrics (NM) - Expert, Analytical Thinking (NM) - Advanced, Customer Centricity (NM) - Advanced, Visual Storytelling (NM) - Advanced, Media Strategy (NM) - Advanced, Strategic Thinking (NM) - Advanced, Channel Management (NM) - Expert, Project Management (NM) - Expert, Digital Marketing (NM) - Expert, Consulting (NM) - Advanced, Adaptive Communication (NM) - Advanced, Campaign Management (NM) - Advanced, E-Mail Management (NM) - Intermediate, Learning Agility & Critical Thinking (NM) - Advanced, Customer, Market & Ecosystem Knowledge (NM) - Advanced

We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups