Digital Communications Marketing Director

Ecolab is looking for a Director, Digital Communications to join our Marketing team based out of King of Prussia, Pennsylvania. As a Director, Digital Communications, you'll be a key player in the success of the digital marketing strategy. You'll possess a wide variety of skills across various digital platforms, and showcase your ability to analyze marketing campaign statistics, have outstanding reporting and analytical skills, be a strong communicator and look for ways to improve online marketing efforts. These efforts include things like email marketing campaigns, social media campaigns, SEM campaigns, and ABM. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

This role will be focused on the Life Sciences segment of the business and will support Pharma, Personal Care, and Industrial Markets.

The candidate will not need to run the SEM or ABM campaigns, as this will be managed through our broader Ecolab digital teams and/or agencies with the Director, Digital Communications oversight on strategy and execution.

The successful candidate will work in tandem with the Ecolab corporate digital marketing team for business growth. Close collaboration with our MarCom team, product marketing, and sales will be needed for optimal performance. Collaboraton with enterprise architecture, security, and other teams may also be needed.

What You Will Do:

• Analyze the company's digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. Support three business marketing teams by monitoring, analyzing, and working with those managing the campaigns to optimize for the best possible results
• Track important SEO & GEO metrics including organic traffic, conversion rates and time spent on page. Develop and execute successful SEO / GEO strategies and recommend fixes. Follow relevant trends and stay up-to-date with new tools and practices (especially as it relates to AI impact on search)
• Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions
• Work closely with business teams and maintain relationships with businesses through regularly scheduled meetings to go through reports and provide actionable insights
• Report on performance metrics comparing them to our goals and benchmarking data - be able to tie back to pipeline opportunities and ROI
• Have a strong knowledge of SEO / GEO and are certified or experts in using programs like Google Analytics, Google Ads, Google Tag Manager, BrightEdge, email marketing tools,Looker Studio, Hotjar, and more
• Strong CRM experience, preferably in Microsoft Dynamics and/or Zoho. Salesforce experience would also be helpful. Pulling reports, creating dashboards, and lead nurture / lead scoring knowledge is preferred
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Research digital marketing trends (PPC/PPL advertising, email marketing best practices, ABM, for example), and how they can relate to company goals
• Work closely with outside vendors or contractors

Minimum Qualifications:

• Bachelor of Science in Marketing or related field
• 10+ years of professional work experience or MBA with 7 years of experience
• Possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

Preferred Qualifications:

• Work experience as an SEO Analyst or similar digital marketing role
• Expertise in Google Analytics, BrightEdge and other analytical tools
• Understanding of ranking factors and search engine optimization practices
• Familiarity with keyword research and management tools
• Experience with email campaigns and paid advertising
• Must be able to analyze campaign data and educate marketers on how to use these results to generate leads/sales.
• Strong analytical skills

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.

If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.

Our Commitment to a Culture of Inclusion & Belonging

At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.

In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA).

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.