New

Website and Search Engine Optimization Specialist Senior

Allina Health
life insurance, tuition reimbursement
United States, Minnesota, Minneapolis
Oct 30, 2025
Location Address: 2925 Chicago Ave Loading Dock Minneapolis, MN 55407-1321 Date Posted: October 30, 2025 Department: 16000711 Mktg Stgy and Digital Mktg Shift: Day (United States of America) Shift Length: 8 hour shift Hours Per Week: 40 Union Contract: Non-Union-NCT Weekend Rotation: Occasional Job Summary: Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career. Key Position Details: Hybrid position - some onsite meeting requirements based on business needs Full time position - 8-hour, day shifts Occasional weekend availability may be required to support urgent updates to the company website Job Description: Encompasses managing and enhancing AllinaHealth.org through strategic content management, improvement projects, and the development and implementation of effective SEO strategies. Collaboration across functions, including Digital Experience, Marketing Strategy, IT and more, to ensure a cohesive and brand-aligned online presence that drives business objectives. Principle Responsibilities Strategic Website Content Management Leads the planning, development, and optimization of web content in alignment with organizational goals. This includes content creation, migration, regular audits, and strategic updates to ensure relevance and engagement. SEO Strategy and Execution Develops and implements SEO strategies, including keyword research, technical SEO, off-page optimization and local SEO, to increase visibility and drive web traffic. Collaborates with cross-functional teams to ensure SEO best practices are integrated across digital marketing efforts. Cross-functional Collaboration Works closely with Marketing, Communications, IT and other teams to ensure SEO and web content strategies support overarching business and marketing objectives. Ensures cohesive content and design alignment with the Allina Health brand and compliance standards. Data-Driven Insights and Reporting Utilizes analytics and SEO tools to measure performance, identify trends, and make data-driven decisions to optimize digital marketing efforts. Regularly communicate insights and progress to internal teams and stakeholders. Project Management Defines and manages project tasks and resources. Lead cross-functional project teams to achieve milestones within budget, timeline and scope. Proactively adjust priorities based on stakeholder needs and industry best practices. Innovation and Process Improvement Continuously seeks opportunities to improve digital marketing and content management processes. Stay informed of industry trends and competitor strategies to ensure Allina Health remains a leader in digital health care marketing. Other duties as assigned. Required Qualifications Bachelor's degree in Communications, Marketing, Journalism, Business or other field 5 to 7 years of experience in digital marketing, with a strong focus on SEO strategy and web content management 3 to 5 years of experience in planning and executing large-scale website projects Proficiency in HTML, CSS, JavaScript, and familiarity with content management systems such as Sitecore, WordPress and Adobe Experience Manager Experience with SEO tools (e.g., Brightedge, Screaming Frog, AHREFs), Google Analytics, Google Data Studio and PPC and social media platforms Preferred Qualifications Knowledge of CRM systems (Salesforce, Pardot) Physical Demands Sedentary: Lifting weight up to 10 lbs. occasionally, negligible weight frequently Pay Range Pay Range: $40.37 to $55.85 per hour The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience, education, and the union agreement (if applicable). Shift, weekend and/or other differentials may be available to increase your pay rate for certain shifts or work. Benefit Summary Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That's why we devote extraordinary resources to help you grow and thrive - not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being - mind, body, spirit and community - of you and your family members. Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey. In addition, Allina Health offers employee resources groups (ERGs) -- voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events. Benefits include: Medical/Dental PTO/Time Away Retirement Savings Plans Life Insurance Short-term/Long-term Disability Paid Caregiver Leave Voluntary Benefits (vision, legal, critical illness) Tuition Reimbursement or Continuing Medical Education as applicable Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program Allina Health is a 501(c)(3) eligible employer *Benefit eligibility/offerings are determined by FTE and if you are represented by a union.