Senior Market Research Analyst

OUC - The Reliable One, is presently seeking a Senior Market Research Analyst to join the Marketing & New Products division. At OUC, we don't just work - we're building a bright future of innovation and transformation for future generations.

We are looking for an analytical, insight-driven professional to lead market research initiatives, uncover customer insights, and transform complex data into actionable strategies that shape business decisions and enhance customer satisfaction.

In this role, you will be responsible for:

• Leading and managing both primary and secondary research projects, including survey development, focus groups, ethnographic studies, and syndicated research.
• Analyzing large datasets to identify patterns, trends, and insights that inform business strategy.
• Developing and maintaining customer segmentation schemas, competitive intelligence on other utilities and industry trends, and tracking customer experience metrics.
• Collaborating with cross-functional teams including Marketing, Communications, Strategy, and Customer Experience to communicate insights and make data-driven recommendations.
• Creating and presenting executive summaries and reports that clearly convey findings to senior leaders.
• Managing research vendors, timelines, and deliverables to ensure high-quality outcomes.

We are looking for a storyteller with strong quantitative and qualitative research skills, someone who can "connect the dots" across complex data to provide meaningful insights that shape strategic direction.

OUC is an industry leader and the second largest municipal utility in Florida committed to innovation, sustainability, and our community, OUC's mission is to provide exceptional value to our customers and community by delivering sustainable and reliable services and solutions.

Join a team of visionary Change Agents, Strategists, and Community Ambassadors who understand the vital role of diverse experiences in powering creativity and industry transformation. At OUC, each position contributes to the success and achievement of our goals. Click here to learn more about what we do.

The ideal candidate will have:

• Bachelor's degree in Business Administration or a related field from an accredited college or university
• Minimum of five (5) years of experience in market research, consumer insights, customer data analytics or similar role
• Experience in crafting and managing project scope and budgets (preferred)
• Experience with Survey Monkey, Excel, Mtab, Tableau and Qlik or similar software/survey tools (preferred)

OUC offers a very competitive compensation and benefits package. Our Total Rewards package includes, to cite a few:

• Competitive compensation
• Low-cost medical, dental, and vision benefits and paid life insurance premiums with no probationary period.
• OUC's Hybrid Retirement Program includes a fully-funded cash balance account, defined contribution with employer matching along with a health reimbursement account
• Generous paid vacation, holidays, and sick time
• Paid parental leave
• Educational Assistance Program, to include tuition reimbursement, paid memberships in professional associations, paid conference and training opportunities
• Wellness incentives and free access to all on-site OUC fitness facilities
• Access to family-oriented recreational areas
• Paid Conference and Training Opportunities
• Free downtown parking
• Hybrid work schedule

Click here to view our Benefits Summary.

Salary Range: $85,000 - $106,700 annually - commensurate with experience

Location: "The Greenest Building in Downtown"- Reliable Plaza, 100 W. Anderson St., Orlando, FL 32801

Job Purpose:

Leads projects, collaborates with stakeholders and conducts market research to identify actionable insights and consumer trends. Engages in customer research to influence business strategy, improve customer satisfaction and generate revenues. Authors reports, summaries and presentations using consolidated complex information, compiled through quantitative and qualitative analysis of marketing data. Provides consultation to stakeholders and business leaders and collaborates with internal teams to understand business needs and share key findings.

Primary Functions:

• Scopes primary (direct interaction with research subjects to gather data) and secondary (utilizing data developed by others) research projects, creates action plans, metrics and reports
• Develops, maintains and updates broad social and consumer trend data relevant to the organization
• Develops, maintains and updates customer segmentation schema highlighting stated and unstated needs and pain points
• Develops, maintains and updates competitive intelligence on other utilities, policy and regulatory changes. Maintains current data on company performance metrics in reference to peer utilities
• Develops insights and recommends actions to support the development of new products and services for OUC customers
• Develops tracking metrics to assess the value proposition and customer satisfaction with non-traditional products and services
• Recommends metrics to track impact of communicated research recommendations and creates analytics to identify patterns and trends
• Identifies, secures and manages vendors and contracts
• Identifies or develops data sets, manages syndicated data and third party research with relevant data from traditional and non-traditional sources
• Identifies and creates target respondent lists and creates strategies for communications with respondents
• Develops questionnaires and discussion guides, analyzes data and summarizes results
• Facilitates research activities
• Develops insights and makes recommendations from primary research interactions, gathers insights and makes recommendations derived from the secondary research
• Shares insights and recommendations via reports and presentations
• Develops training materials to broaden understanding of research within the team
• Prepares reports and presentations communicating company performance metrics and offers insights into key drivers of results
• Conducts ad hoc research and analysis in support of ongoing peripherally related projects
• Performs other duties as assigned.

Technical Requirements:

• Demonstrates Knowledge of proven and emerging market research techniques and appropriate applications for each method
• Conceptualizes and executes primary & secondary research projects

• Primary (direct interaction with research subjects to gather data) including survey development, focus group moderation, ethnographic studies, in-depth interviews, social listening or other tools as appropriate
• Secondary (utilizing data developed by others) including correlation and causal-comparative design

• Demonstrates advanced understanding of marketing statistics including relevant descriptive statistics, sampling techniques, significance testing, segmentation techniques, data modeling and trend analysis
• Understands organizational strategy and applies understanding to research activities

• Ability to:

• 'Connect the dots' between and across projects to develop impactful insights that drive tangible results
• Assist and consult with other groups to define, scope, manage and execute research projects
• Develop compelling data-driven stories that represent and advance the voice of the customer
• Remain highly organized, managing multiple engagements simultaneously
• Show superior attention to detail
• Be a self-starter, requiring limited guidance and direction
• Learn quickly - especially new analytical tools
• Approach research with creativity and curiosity
• Develop unique and creative methods and techniques to uncover insights
• Simplify explanations of factually complicated scenarios with little loss of fidelity
• Act as a surrogate for the voice of the customer and advocate for the customer experience
• Lead, coach and offer guidance to teammates and peers
• Present information professionally, clearly and concisely both verbally and in writing to teammates, peers and senior leaders
• Examine processes and methods for continuous improvement opportunities and regularly seeks a better way
• Make arithmetic computations using whole numbers, fractions and decimals, and compute rates, ratios and percentages;
• Utilize Microsoft Office suite of software to prepare reports and presentations
• Utilize database software, and survey and reporting tools such as Survey Monkey, Qlik, and Tableau.

Education/ Certification/ Years of Experience Requirements:

• Bachelor's degree in Business Administration or a related field from an accredited college or university
• Minimum of five (5) years of experience in data analytics, market research, consumer insights, or similar role (required)
• Experience in crafting and managing project scope and budgets (preferred)
• Experience with Survey Monkey, Excel, Mtab, Tableau and Qlik or similar software/survey tools (preferred)

Working Conditions:

This job is absent of disagreeable work conditions.

Physical Requirements:

This job consists of sitting, speaking, hearing, reading, typing, writing, and detailed inspection. This job may consist of reaching overhead, standing, and walking.

OUC-The Reliable One is an Equal Opportunity Employer who is committed through responsible management policies to recruit, hire, promote, train, transfer, compensate, and administer all other personnel actions without regard to race, color, ethnicity, national origin, age, religion, disability, marital status, gender, sexual orientation, gender identity or expression, genetic information and any other factor prohibited under applicable federal, state, and local civil rights laws, rules, and regulations.

EOE M/F/Vets/Disabled