New

Associate Director, Multimedia

Massachusetts General Hospital
United States, Massachusetts, Boston
125 Nashua Street (Show on map)
Oct 23, 2025
The Associate Director of Marketing and Communications contributes to building a comprehensive multimedia content strategy for the Academic Medical Centers (AMC) Development Office while managing video projects as a dynamic tool for digital marketing, web presence, donor engagement, and events. This role executes on the strategic vision for bringing the Mass General Brigham brand to life through compelling, high-quality video and integrated multimedia content, ensuring the organization's story resonates across all channels and with diverse audiences. The Associate Director develops high-level concepts, produces and presents storyboards, serves as video producer and editor, and ensures delivery of multimedia projects that meet the AMC Development Office's high standards for creativity, excellence and collaboration. This role reports to the Senior Director of Marketing and Communications and manages a portfolio of mission-driven projects designed to elevate philanthropic support through powerful storytelling. Essential Functions (Key Roles & Responsibilities) List up to 6-9 key outcome-based roles and responsibilities of this job. Contribute to building a comprehensive multimedia content strategy for the AMC Development Office, with a primary emphasis on video storytelling, to support digital marketing, web, donor communications, social media and live/virtual events. Collaborate with AMC Development Office leadership, clinical program leads, and communications partners to identify opportunities for impactful video and multimedia content aligned with philanthropic campaigns and organizational priorities. Manage multimedia projects and related tasks, seeing projects through from concept to completion. Develop and direct production schedules and project workflows for timely, on-budget content delivery. Shape storytelling approaches that translate complex scientific, medical, and philanthropic concepts into compelling visual narratives for lay audiences. Ensure editorial, visual, and brand standards are met in all video and multimedia projects. Provide guidance and expertise to staff on best practices for content creation and visual storytelling through training and one-on-one support as required. Engage in professional development to stay current with best practices and emerging trends in video production, digital marketing, and audience engagement across platforms (web, social media, event displays, donor outreach, etc.). Ensure digital content is optimized for various channels, accessible, and reflective of the brand's tone and values. Track, analyze, and report on multimedia content performance metrics. This position requires 5-7 years of related, transferable experience and a bachelor's degree in multimedia production, communications, marketing or a related field. In addition, the ideal candidate will possess the following knowledge, skills and abilities: Expertise in multimedia production, editing, scriptwriting, and digital content strategy across web, social, and event platforms. Outstanding storytelling skills, with the ability to convey complex topics through engaging, accessible multimedia content. Exceptional organizational, time-management, and project management skills, adept at juggling multiple priorities in a fast-paced environment. Ability to work on site at the Massachusetts General Hospital, Brigham and Women's Hospital, and MGB affiliated properties, or on location, as needed for filming and production needs. Strong interpersonal and relationship-building skills to collaborate with internal stakeholders, external partners, and vendors. Up-to-date knowledge and/or the ability to learn of video, audio, and digital production tools (e.g., Adobe Creative Suite, Final Cut Pro, After Effects, Premiere, web CMS, analytics platforms). Commitment to innovation, creativity, and brand excellence, along with integrity, professionalism, and a solutions-oriented mindset. Positive attitude, adaptability, and enthusiasm for advancing the mission of Mass General Brigham through transformative multimedia storytelling. Physical Requirements Standing Occasionally (3-33%) Walking Occasionally (3-33%) Sitting Constantly (67-100%) Lifting Occasionally (3-33%) 20lbs - 35lbs Carrying Occasionally (3-33%) 20lbs - 35lbs Pushing Rarely (Less than 2%) Pulling Rarely (Less than 2%) Climbing Rarely (Less than 2%) Balancing Occasionally (3-33%) Stooping Occasionally (3-33%) Kneeling Rarely (Less than 2%) Crouching Rarely (Less than 2%) Crawling Rarely (Less than 2%) Reaching Occasionally (3-33%) Gross Manipulation (Handling) Constantly (67-100%) Fine Manipulation (Fingering) Frequently (34-66%) Feeling Constantly (67-100%) Foot Use Rarely (Less than 2%) Vision - Far Constantly (67-100%) Vision - Near Constantly (67-100%) Talking Constantly (67-100%) Hearing Constantly (67-100%) The General Hospital Corporation is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.