Sr. Product Manager - Enterprise Consumer Data & Privacy (remote)

WHO WE ARE

Hallmark Digitalis one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark's consumers. We are a team dedicated to optimizing sales, merchandising, marketing, data and operations for Hallmark direct to consumer experiences. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing landscape.

WHAT THIS ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

Our Digital Product Managers are responsible for defining and owning the end-to-end product vision for designated products. They collaborate cross-functionally to align priorities and translate business use cases into product requirements to create innovative digital experiences that drive sales and improve customer satisfaction.

We are seeking an experienced Senior Product Manager to lead the development and execution of privacy and data capabilities that support Hallmark Retail and Hallmark Media. We aim to build a Consumer Data foundation that enables real-time experiences, with data that's well-managed, easy to govern, and simple to find, understand, and use- designed to evolve with our needs. This role is pivotal in helping us to do so all while ensuring consumer-facing products are compliant with evolving global privacy regulations while enabling scalable, secure, and ethical use of consumer data.

The ideal candidate will bring deep expertise in privacy technologies, data governance frameworks, data ingestion knowledge and cross-functional product collaboration. You will drive the roadmap for privacy enablement and partner across the Business, Legal, Tech, Analytics, and Product teams to embed enterprise data governance and privacy by design into Hallmark's digital ecosystem, while diving into the enterprise consumer data to ensure enablement is aligned to our enterprise data strategy.

Key Responsibilities:

• Product Strategy & Execution
  
  
  
  • Define and own the product vision and roadmap for privacy enablement and data governance.
  • Prioritizes product features, creates epics and user stories, and works with an agile development team to efficiently deliver quality products that align with business goals and drives value. Gather, analyze and use data to define KPIs, drive requirements, to build business cases, and measure product performance.
  • Drive adoption of foundational data tools such as Data Catalogs, Data Maps, and Consent Management Platforms that enable key capabilities such as data quality management, preference and consent management, data enrichment and profiling and identity resolution.
  • Align product initiatives with One Hallmark goals and cross-brand data strategies.
  
  
  
  

• Data Governance & Enablement
  
  
  
  • Driving automated governance across the entire data lifecycle- from creation and transformation to publishing and deletion- to ensure consistency, compliance, and efficiency.
  • Establishing a strong foundation for Enterprise Data by making it easy to discover, understand, and use through data lineage, classifications, and curated data products.
  • Ensuring transparency for our end consumers while enforcing critical governance processes for third-party data sharing and compliance with privacy regulations.
  • Enabling well-managed data and technology through a unified, cross-functional Enterprise Data team, fostering a strong data culture and operational excellence.
  • Explore opportunities to leverage GenAI for data enrichment, intelligent tagging, and automated metadata generation.
  
  
  
  

• Privacy & Compliance
  
  
  
  • Lead automation of DSAR workflows, including Right to Access, Right to Delete, and Consent Revocation.
  • Evolve enablement of third-party privacy and governance platforms (e.g., OneTrust, Oval Edge).
  • Ensure product compliance with global privacy regulations (e.g., CCPA, GDPR, CPRA, LGPD, Privacy).
  • Partner with the business, legal, and compliance to translate regulatory requirements into scalable product features.
  • Implement Privacy by Design principles across the product lifecycle.
  • Monitor regulatory changes and proactively adjust product capabilities to maintain compliance.
  
  
  
  

• Cross-Functional Engagement
  
  
  
  • Champion and develop a connected, agile model that unites Product teams across AdTech, Martech, HMK.com, HCN app, Hallmarkplus.com, H+ App and Enterprise Data teams to deliver privacy-safe, data-driven experiences at scale.
  • Work with delivery and engineering partners in agile ceremonies, prioritize backlogs, and ensure timely delivery of high-impact features.
  • Communicate product vision, progress, and outcomes to leadership, stakeholders and cross-functional partners.
  
  
  
  

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• At least 5 years of experience in Product Management, with a focus on privacy and data platforms
• Experience enabling privacy-focused products and automating compliance workflows
• Experience working with privacy regulations and data governance frameworks
• Experience with tools such as OneTrust, Oval Edge, Teradata warehouses, AWS
• Experience in Agile methodologies and product development best practices (within JIRA)

PREFERRED QUALIFICATIONS

Your resume will stand out if you have:

• Experience in retail, media, or streaming industries.
• Excellent communication, stakeholder management, and cross-functional leadership skills.
• Familiarity with Customer Data Platforms (CDPs), identity resolution, and data instrumentation.
• Background in enterprise data governance, metadata management, or data quality initiatives.
• Experience driving privacy enablement in cloud-native environments (e.g., AWS, GCP, Azure).
• Demonstrated ability to influence without authority and lead through ambiguity.
  
  

ADDITIONAL DETAILS

• The salary range for this job is between $127,000 and $145,000. Salary will take into consideration several factors including location.

Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For over 100 years, Hallmark has helped people connect and strengthen the relationships that matter most. Today, we're building the next century of connection- blending the warmth of in-store experiences with the ease of digital innovation.

We're looking for empathetic learners, strategic thinkers, and enthusiastic visionaries from all backgrounds to help shape what's next. If you're ready to bring fresh ideas and energy, we'd love to have you on the team!

At Hallmark, you'll feel welcomed from day one- whether you're remote, hybrid, or in-office. We'll tap into your strengths, offer leadership opportunities, and support your growth every step of the way.

Our culture is rooted in care and inclusion. We celebrate diverse perspectives and actively seek out new voices- like yours- to help us grow and evolve. Let's imagine the future of Hallmark together!