Marketing Strategist, Principal - B2B

Your Role

The Commercial Marketing team supports growth and retention efforts for Commercial Sales including sales enablement, campaigns and go-to-market initiatives. Reporting to the Director, Commercial Marketing, the Marketing Strategist, Principal, will lead development of integrated marketing strategies, synthesizing inputs from key functional areas such as product and digital teams to build long-term roadmaps that drive growth with an emphasis on B2B decision-makers and campaign design.

Your Knowledge and Experience

• Requires a college degree or equivalent experience

• Requires at least 10 years of prior relevant experience
• Requires expertise in strategy and B2B marketing including experience working with sales
• Requires strong knowledge of marketing principles and practices including product launch and promotion
• Requires in-depth knowledge of health plans, insurance, or financial products and services
• Requires demonstrated experience implementing and developing marketing strategies
• Embraces change, exemplifies agile principles, embodies a continuous improvement mindset, anticipating business needs while being flexible with shifting priorities
• Strong business acumen with critical thinking, problem-solving and decision-making expertise in collaboration with creative teams, project partners and internal customers, driving clarity when and where needed
• Ability to build strong relationships and influence key decision makers
• Demonstrates strong personal, people, thought and results leadership, with excellent interpersonal, negotiation, written and verbal communication skills

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