Manager, IT B2B Marketing & Operations

LG Electronics is seeking a highly motivated and results-driven Manager, IT B2B Marketing & Sales Operations to lead strategic marketing, sales enablement, and revenue management for our IT B2B business.

This role is responsible for end-to-end revenue generation, sales communication, PO management, and profitability control, ensuring seamless coordination with customers, resellers, distributors, and internal teams to optimize sales performance. The primary focus will be on IT B2B marketing and sales operations (90%+), while also having the flexibility to support B2C initiatives when needed.

The ideal candidate will have extensive experience in IT B2B marketing, channel strategy, sales operations, and profitability management, with the ability to work cross-functionally with sales, product management, HQ teams, and marketing communications.

KEY RESPONSIBILITIES

1. IT B2B Marketing Strategy & Brand Growth

• Develop and execute B2B go-to-market (GTM) strategies for IT products and solutions.
• Strengthen brand positioning, messaging, and content strategy to expand LG's presence in the IT B2B sector.
• Analyze market trends, competitive landscape, and customer insights to optimize marketing efforts.
• Ensure all marketing initiatives align with long-term revenue objectives and brand growth strategies.
• Support B2C marketing activities if required, ensuring synergy across business channels.

1. Sales Communication, PO Management & Customer Engagement

• Drive end-to-end revenue generation by collaborating with internal sales teams, resellers, and enterprise customers.
• Manage PO processing, approval workflows, and sales coordination to ensure smooth operations.
• Build and maintain strong customer relationships, ensuring clear communication on pricing, promotions, and product updates.
• Support sales teams in negotiations, deal structuring, and closing major B2B accounts.
• Monitor and optimize order management, delivery timelines, and operational coordination for on-time execution and customer satisfaction.

1. Channel & Partner Marketing

• Manage and optimize partner marketing program, fostering engagement with distributors, resellers, and system integrators.
• Oversee Market Development Fund (MDF) allocation, ensuring effective investment to drive demand and partner growth.
• Lead channel marketing promotions, lead generation efforts, and co-marketing programs to strengthen sales pipeline.
• Develop and implement data-driven strategies to enhance reseller engagement and partner performance.

1. Product Launch & Demand Generation

• Oversee B2B product launch activities, ensuring alignment with sales strategies and marketing initiatives.
• Develop and distribute sales enablement materials, including datasheets, whitepapers, case studies, and training content.
• Manage tradeshows, industry events, and webinars to showcase LG's IT B2B solutions.
• Drive B2B lead generation programs and continuously optimize campaigns based on data analytics.

1. Sales Program, Pricing Strategy & Profitability Management

• Develop and execute B2B sales programs, promotions, and pricing strategies to enhance competitiveness.
• Collaborate with finance and sales teams to analyze ROI on marketing investments and promotional activities.
• Ensure effective pricing models, bid management, and discount structures to maximize profitability.
• Oversee sales deduction programs (MDF, price protection, rebates) and evaluate their impact on COI, revenue, and overall profit margins.

1. Business Operations, Pipeline & Revenue Management

• Manage PO approvals, inventory alignment, and operational processes to support business growth.
• Oversee Pipeline Management, ensuring systematic tracking and execution of B2B project life-cycle stages (Access, Spec-in, Award, Close).
• Lead Run-Rate Business (Recurring Revenue Management) by optimizing forecasting (FCST), demand planning, and revenue realization strategies.
• Collaborate with HQ and internal teams to ensure seamless execution of logistics, supply chain, and financial reporting.
• Monitor weekly/monthly sales performance and profitability, making strategic adjustments as needed.
• Track and analyze key performance metrics (ROI, conversion rates, revenue impact, etc.) to refine marketing and sales strategies.

QUALIFICATIONS & REQUIREMENTS

Education & Experience

• Bachelor's degree required; Master's degree preferred (Marketing, Business, Sales, or related field).
• 5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry.
• Experience in sales communication, PO management, and revenue tracking.
• Experience in developing and executing marketing campaigns and GTM strategies.

Skills & Competencies

• Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies.
• Excellent leadership and cross-functional collaboration skills, working across teams.
• Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.).
• Ability to travel up to 30-40% for industry events, partner engagements, and HQ meetings.