Director of Marketing

Who We Are:

Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers.

Why We are Different:

At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are. We have intentionally created a culture that values and celebrates our team members' unique and varied backgrounds, perspectives, and experiences. We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members.

What You will Get:

1. A unique, inclusive and supportive company culture.
2. Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more!
3. Fair and competitive compensation.
4. Career development and mentoring and opportunities to grow.
5. Holiday, personal and vacation days.

Summary/Objective:

The Director of Marketing, North American OEM Group is responsible for the strategic plans, partnerships and development of Lippert's OEM businesses spanning the RV, Marine, Building and Transportation Products markets. This candidate, which reports directly to Lippert's Chief Marketing Officer, leads the strategy and direction for a team of marketing professionals dedicated to the North American OEM Group including marketing directors and managers, content creators and social media.

Duties and Responsibilities:

The OEM Marketing Group's main responsibilities are to attract OEM interest in Lippert's new and core products as well as promote Lippert's role in the RV community and beyond as a preeminent employer and an innovative thought-leader through effective marketing campaigns, brand promotion and customer partnerships.

Essential Functions:

• Lippert's North American OEM business spans (to date) four different markets; RV, Marine, Building and Transportation Products. No one person can effectively manage all four of these markets, so a strong team of marketing directors and marketing managers will help manage each segment.
• The Director of Marketing is ultimately responsible for the success of Lippert's OEM businesses from a marketing standpoint.
• The Director of Marketing will need to work directly with other marketing department heads on marketing plans, product launches, digital initiatives, event management and social media tactics.
• At least 10 prior years of marketing experience is required.
• The role can sometimes be stressful if there are tight deadlines or pressure to get campaigns out on time.
• This job is well-suited to digitally conscious people who enjoy analyzing data, following current trends, and communicating well with people to gain strategic alignment.

Other Key Responsibilities

• The cornerstones of the Director of Marketing's skill set are communication and executive reporting skills.
• Transparency is key in this role.
• The Director of Marketing must be able to communicate all activities effectively and clearly to the major stakeholders of the North American OEM Group including the Group President, the SVP of Sales, and the CEO.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions:

• Primarily working indoors, office environment.
• May sit for several hours at a time.
• Prolonged exposure to computer screens.
• Repetitive use of hands to operate computers, printers, and copiers.
• Must be able to work in a fast paced environment.

Qualifications:

• This role requires at least 10 years of experience in Marketing.
• Bachelor's Degree in business, Marketing or a related field, Preferred MBA + 10+ years of experience in marketing
• Prior experience in brand development
• MBA or master's degree in marketing a plus
• Experience working with outside sales
• Strong leadership and team development qualities
• Demonstrated history of success in high accountability, results oriented organization and the business perspective and acumen to continue to advance
• Ability to thrive in a large organization
• Excellent analytical and project management skills
• Ability to speak in front of groups as it relates to marketing, communications and PR activities
• In-depth knowledge of current digital marketing technologies and techniques
• Advanced ability to drive creativity and innovation
• Strong presentation and communication skills
• Some travel required

Competencies:

• The Director of Marketing will be most successful if he/she can act quickly on the often fast-paced nature of the OEM businesses and create swift, effective marketing plans that will garner immediate attention by the market. Prioritization is key as the marketing department for Lippert has limited resources.
• The Director will set prioritization based on strategic planning with the group leaders and the CMO.
• In order for the Director to be up to speed with the latest and greatest new and upcoming products, they will need to be in constant communication with the VP of Innovation as well as the engineering leads for the different segments of the OEM business.

Supervisory Responsibility:

This role will have supervisory responsibility.

Physical Demands:

While performing the duties of this job, the Team Member is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The Team Member may have to lift and/or move items over 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work:

This is a full-time salary position, and hours/days of work are decided by production schedules and your reporting manager.

Travel:

Travel will be 30% of the role.

Preferred Education and Experience:

• Bachelor's Degree in Business, Marketing, or related field
• MBA or masters in marketing

Work Authorization/Security Clearance:

Must be legally authorized to work in the United States.

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Lippert provides equal employment opportunity to all team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, ancestry, age, genetic information, disability, citizen status, protected veteran status, military service, marital status or any other legally protected category as established by federal, state, or local law. This policy governs all employment decisions, including recruitment, hiring, job assignment, compensation, training, promotion, discipline, transfer, leave-of-absence, access to benefits, layoff, recall, termination and other personnel matters. All employment and personnel-related decisions are based solely upon legitimate, job-related factors, such as skill, ability, past performance, and length of service with Lippert.

Lippert's strong commitment to equal employment opportunity requires a commitment by each individual team member. Compliance with the letter and spirit of this policy is required of all team members. Violations of this policy should be immediately reported to your leader or to any member of leadership. Team members who violate this policy will be subject to disciplinary action, up to and including termination of employment.

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